Things are stranger still in a fall campaign that the Kenzo designers  Carol Lim and Humberto Leon are introducing Thursday in collaboration  with Toilet Paper, the cheeky arts publication created by Maurizio  Cattelan and the photographer Pierpaolo Ferrari. 
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The  Kenzo ads should also make you look twice. In one image, the actress  Rinko Kikuchi and the model Sean O’Pry are pinned to a specimen board  with a variety of insects. In another, a kitten peeks out of a polished  dress shoe.
“We wanted weird and cool,” said Mr. Leon, who, with  Ms. Lim, has brought a street-smart, culture-sponging edge to Kenzo over  the last two years. “A lot of people discover a brand by flipping  through a magazine, so I want to give Kenzo a voice that is different  from everything else.”