This is not really Rochas for whatever that means and I didn’t know what to expect…
But I like it!
I don’t think at this point Rochas has an aesthetic printed in people’s mind so why not do something else. I mean a lot of designers have tried the Jolie Madame/Bourgeois stuff and it still has not worked.
This is essentially the first time we are seeing « real clothes » from him.
I’m far more impressed by this than by anything he has done yet. And there are some impressive dresses here.
Let’s say that I haven’t been that impressed by skills from this new guard of designers. From Jacquemus to Virgil Abloh or from Kim Jones to a lot of others, all I have seen is a lack of confidence both in tailoring and dressmaking.
Sûre, there are a lot of gimmicks, the bags weren’t needed and the boots turned the whole thing into a kind of costume territory but the clothes moved well, the cast was clever and I got the message. Plus, there were a lot of cute pieces that I wouldn’t mind wearing or even buying…
I’m curious to see what is next and more than that, how/ if the marketing will follow and really come together to create some sort of coherence for all of that.