Soon famous (39
The Norwegian fashion photographer creates with its bizarre and surreal images a reality
VANITY FAIR ONLINE represents people in this series, in which you better today than tomorrow should know
For photography came Sølve Sundsbø rather casually. He neither comes from a family of artists even as a teenager, he was a passionate amateur photographer. Nevertheless, the Norwegians managed to get a name in the fashion scene. The special Sundsbøs to work is the combination of a simple approach, an eye for detail and a variety of technology both behind the camera and on the computer. His disarming and provocative productions photo appeared, for example, in "Pop Magazine", "id", "Dazed and Confused" or "Vogue Nippon." Advertising campaigns, the photographer for the really big names in the fashion business shooting, including Yves Saint Laurent perfumes, Nike, Etro or Lancome. Similarly, he photographed the album cover of bands and musicians like Röyksopp, Coldplay and Sophie Ellis Bextor.
In an interview with VANITY FAIR ONLINE Sølve Sundsbø talking about the democratization of photography, poetry and inspiration.
Vanity Fair Online
What is so great photography?
Sølve Sundsbø
In fashion photography, it is possible, according to the characters to create their own ideas. So photography is comparable to write stories or films. The photography can transform the reality. In my eyes she is not a good way to describe reality. With images of the photographer, however, show how he or she sees the world itself. Ultimately, it is about communication.
VF
How did you come to photography?
S.S.
After I mainly as a teenager while skiing and recordings at concerts made, I decided to study to go to London. That was the early 90s. During this time, the fashion photography pushed boundaries. I think it was a very interesting time, because the digital photography just came. A similar period of change, there were 20 or 30 years. Since the 60s had not really done much. The mid-nineties four years, I assisted the fashion photographer Nick Knight, until 1998, I even began to make pictures.
VF
Do you remember your first camera?
S.S.
Honestly, I no longer remember it. I do not even remember how old I was when I got my first camera. This is because I am not with ten years ago have made pictures. I must be 15 years old, 16 years old. At that time I did not really actively photographed, but rather randomly shooting pictures as it seems every teenager does.
VF
Polaroid has announced the production of instant picture cameras. Are you sad about it?
S.S.
I had until very, very late in a Polaroid camera. What I find very unfortunate. I have already signed a petition, asking the manufacturer, the production of the camera. But I think the time of instant picture cameras is over. Now everything is digital
VF
What do you think about the digital revolution?
S.S.
I think digital photography is generally a very good and interesting thing. It makes photography more democratic. Everyone can take pictures and immediately check what he or she is right and what is wrong, whether the recording is too light or too dark or whether the image sharp enough. It gives people the opportunity to better photographers. For professional photographers is the same. Firstly there is a problem because people with normal computer programs or mediocre images so that they look as if they really succeeded. Most of the pictures, however, are in my opinion nothing but empty sleeves. There is no content, it's just the surface.
VF
When is a beautiful picture?
S.S.
Beauty is a very individual thing. Some describe something as ugly what others really beautiful. That to me like a picture, it must be interesting and show something that I have not seen. In this respect, it is like poetry. The art is a thing in all its complexity, yet simple to explain.
VF
What inspired you? Is there a particular influence?
S.S.
Sometimes, it is certainly useful to a particular source of inspiration to take back. I think we should influences from various areas, such as music, popular culture, politics or painting. Everything around you is one shaped.
VF
They live in London. What excites you about the city?
S.S.
London is the capital of Europe. Besides Berlin, it is the most popular city, which lies in popular culture. The youth culture in London is very inspiring, it happened so many different things and it is something constant.
VF
How important is a theoretical background for the work of a photographer? And how important is the practical experience?
S.S.
It all depends on. I think we can take at the University learn and access to the intellectual property of any photograph can be worthwhile. It is very important to the context to understand what is happening around you. As far as the practical side is concerned, we must not go onto college. It is important to go out and the opportunities.
VF
What is your favorite subject?
S.S.
My three sons.
VF
Advertising or magazine images productions?
S.S.
Both are important and can not exist without each other. The magazine embeds advertising, so that they work better and promotional pictures give you the discipline that you need for Jobs magazine.
VF
How does such a production photo?
S.S.
It is a community project. The team is made up of many parts: magazine, creative chief, chief editor, stylist, hair and make-up people, models and photographers. One has the idea and then on the other hand, this and every instance brings back something. The idea is central, everything else develops it. You are more than director dictator. It can control the direction of the set, but not at 100 percent of the situation.
VF
If you did not Nick Knight had taken, how would your career on the field? Would you still fashion photographer?
S.S.
Yes, I would be way or do what I do now. I would have perhaps a different path. What exactly, I do not know, but I would still here.
VF
Where do you want to be in ten years?
S.S.
Hopefully, I do the same thing I do now. Only better.
Not until 20 March shows Solve Sundsbo in his first solo exhibition "Saturated" together with the London art gallery Spring Studios twelve of its most famous portraits.