Sacai F/W 2018 : Kaia Gerber & Jonas Glöer by Craig McDean

Discussion in 'Ad Campaigns' started by simon, Jul 20, 2018.

  1. simon

    simon Well-Known Member

    Joined:
    Dec 20, 2014
    Messages:
    1,680
    Likes Received:
    33
    [​IMG] [​IMG]

    models.com
     
  2. dodencebt

    dodencebt Well-Known Member

    Joined:
    Sep 11, 2010
    Messages:
    4,558
    Likes Received:
    1,612
    I think Jonas' face is missing some tension but Kaia looks good. I really like both of her shots.
     
  3. Benn98

    Benn98 Well-Known Member

    Joined:
    Aug 6, 2014
    Messages:
    26,645
    Likes Received:
    6,653
    The shot and styling on Kaia looks so much like a caricature of fashion, like an ad for some small fashion college. And I can't abide this Jonas guy, so this campaign means not much to me.

    McDean used to do such dynamic imagery for this brand. Even the ones with Julia Nobis looked better, which is saying much.
     
  4. Vitamine W

    Vitamine W Well-Known Member

    Joined:
    Oct 15, 2010
    Messages:
    2,661
    Likes Received:
    256
    Kaia oversaturation in full force, Im already sick and tired of her. Decent shots tho but I much more prefer their older campaigns.
     
  5. Phuel

    Phuel Well-Known Member

    Joined:
    Feb 18, 2010
    Messages:
    2,925
    Likes Received:
    416
    High fashion is pretty much at a state of oversaturated caricature at this point, Benn.

    All the current, leading tastemakers, Alessandro, Demna, Virgil— all force this cartoony image of the fashion victim. And even the dames of high fashion— Miuccia to Donetalla, are churning out designs and campaigns that resemble the cheapest knock-offs of their signatures, shamelessly pandering to the current dire state of high fashion.

    Kaia may resemble some caricature of the overly-serious experiment in fashion-school pretentiousness— I’ll give you that. But she looks good and pulls it off, selling the hell out of that look. Can’t say the same for the twink. He’s so generic, androgynously pretty, he’s literally vapid. Should’ve just cast Kaia for the men’s campaign as well. She’s that strong here.
     
  6. RedSmokeRise

    RedSmokeRise Well-Known Member

    Joined:
    May 31, 2015
    Messages:
    1,063
    Likes Received:
    142
    Kaia looks great, even if we consider the oversaturation. Not here for Jonas....Sacai mens needs an edgier model.
     
  7. guimon

    guimon Well-Known Member

    Joined:
    Dec 6, 2015
    Messages:
    3,117
    Likes Received:
    147
    I agree. Jonas is too vanilla for this. He's a boring model in every way, anyway.

    Kaia looks good.
     
  8. Fiercification

    Fiercification Well-Known Member

    Joined:
    Apr 17, 2008
    Messages:
    5,633
    Likes Received:
    217
    Given the strength of the collection and the team behind every Sacai campaign I expected something much stronger. Especially given that Kaia isn't an obvious choice to front Chitose's campaign but she sold it opening the show. She deserved a strong, more high-fashion (image wise) showcase for her talent here.
     
  9. Nuit

    Nuit Member

    Joined:
    Oct 2, 2008
    Messages:
    922
    Likes Received:
    19
    Who's the art director for all these Sacai campaigns?
     
  10. Ed..

    Ed.. cape cod kwassa kwassa!

    Joined:
    Oct 27, 2007
    Messages:
    3,440
    Likes Received:
    283
    Probably the first Sacai campaign that I don't like. They both look trying too hard to look cool.
     
  11. tjasmine

    tjasmine Active Member

    Joined:
    Mar 1, 2017
    Messages:
    514
    Likes Received:
    96
    I like both of them here, but Kaia especially.
     
  12. Elite13

    Elite13 Well-Known Member

    Joined:
    Aug 8, 2014
    Messages:
    2,353
    Likes Received:
    55
    Kaia's print work is getting much stronger, she's selling the clothes. I usually like Jonas but have to agree with the rest of you, she's outshining him.

    I'm not a huge fan of the bland background but I'm curious to see it in person!
     
  13. Royal-Galliano

    Royal-Galliano Well-Known Member

    Joined:
    Nov 25, 2005
    Messages:
    15,594
    Likes Received:
    104
    i like jonas' image but kaia's not right for the brand. she makes it look like a diesel campaign from a decade ago. or maybe it's the fugly jacket she's wearing?
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"