^^^ He doesn’t seem to hide how much he admires Hedi— at least his Dior Homme; there’s an interview where he talks about saving up to buy Hedi’s Dior Homme when he was in school. Who knows, we may even have all used the same sites back in the late-2000s, buying and trading Dior Homme. But he doesn’t give off an obnoxious air — like Jacquemus. I can see the Hedi-poseur vibe you’re getting, and that doesn’t bother me since it’s more of an indie-rocker trope more than anything that Hedi copped from all the indie kids he followed around. Kering is pushing all these SL advertorials in all the mainstream rags with him include in them. And as much as he’s not at all photogenic, he doesn’t bother me. I find him basic but harmless, just as his SL is. Everything he’s showing, we’ve seen it all done much better before.
(Very curious as to when was that point that Kering was convinced to seriously invest in his SL. Because he desperately floundered from picking up the scraps of Hedi’s SL when he first was installed there. There was even that horrendous collection that was teetering on pubescent-looking girls cosplaying Chanel. He was so directionless and and seemed to be plummeting the brand into Versace-level of irrelevance. But then suddenly the renewed confidence of a severely stripped back classic YSL with all the minimalist tropes of 80s black-and-gold dressing; the expensive, sprawling presentation with its cast of top models and top celebs; and the ultimate lethal weapon that is arguably his greatest success: Bringing back the iconic YSL logo. Since then, it’s been the same formula but lazier and lazier in his product offering. People always seem enthralled by the castings, the settings, the soundtracks, the celebs in the campaigns. But rarely-- if ever, does anyone gush over the product. ...Except for all the haulers that show off the merch with the logo that they snatched up at the local SL outlet)
