Frankly, the clothes are so secondary— even besides the point to this new branding, as far as I’m concerned.
The creepy-factor is probably why I’m drawn to this presentation, especially at this point in fashion, where the majority of castings is so by-the-headcount banality and utterly indistinguishable from one another. This phalanx of boys is very specifically palest, androgynous, most even Candy Darling-esque is rather a gutsy move in these most outlet-mall aesthetic of times. And that they’re so so so skinny that I can already see the twitter pearl-clutching meltdown is another reason to praise how politically-incorrect the imageries are. None of them look underage to me, but if that’s an impression made— all the better actually. Fashion imagery that is provocative again can only be a good thing.