There's literally a different ad in almost every magazine. Vogue doesn't have the same ads as Harper's. UK doesn't have the same as US etc. I won't lie, as someone who go through a vast collection of mags, then settle on the print version, it's far more refreshing than the same ad over and over. They clearly have the money to burn, lol, so let them.
^Indeed, when leaving through multiple fashion mags you always see the same ads, it's utterly boring. It also lets us see how small the fashion world really is. Great move for SL to make it more interesting for us.
I actually really really really liked the casting of Caleb Landry Jones here. I think he fits perfectly well with the aesthetic of the brand. I also saw him on one YSLs campaign videos and he is just beyond captivating.
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