Saint Laurent S/S 2025 : Gwyneth Paltrow & Mica Argañaraz by David Sims

I support this, Gwyneth may be proudly unrelatable but she is also highly unapologetic, an attractive quality in fashion/celebrity these days. She carries that haute-bourgeois YSL essence really well, it's a good fit.
 
Maybe the print campaign is going to seem different, but here, it feels like she's been superimposed into the picture, there's something very artificial about the outline of her head and the shadows of her body on the background.

For me, it doesn't come across as expensive and exclusive, it seems cheap and synthetic.
 
Gwenyth really?! What a Boringgg choice!! Were the other usual girls booked?!
 
it gives literally nothing. her courtroom candids were more animated and chic than this.
 
Here we go again with the display of Cassandre logo bags that have no point in being paired with this kind of clothing. I know Vaccarello gets mad every time Bellettini and the team agree on releasing an image with a Cassandre logo bag.
SL and LV make the worst ads because of their constant pairing of elevated clothing with basic merchandise entry level bags.
 

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