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Those shots are trying way too hard to look like it's by Hedi, which is very disappointing coming from photographers with such distinct aesthetic like I&V, but I guess they had to follow Kering's script.
The pictures are nice, and Anja looks good in them, but can anyone honestly say that this sort of disheveled Parisienne bourgeois street urchin in Vogue Paris circa 2009 thing really feels any more relevant to YSL than Hedi's rock groupies and party girls were? Trade out the streets of Paris for the beaches of Cali and you basically have the same thing with a slightly more "voluptuous" model.
I will never get tired of fashion campaigns shot in Paris... And I love the pale the black and white of the video, what a shame they didn't go for it in the still images.
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