Models: Edie Campbell, Jing Wen, Hoyeon Jung, Adesuwa Aighewi, Shanelle Nyasiase, Julia Banas, Dasha Shevik, Anniek Verfaille, Tasha Tilberg + other models siesmarjan
Everything is always MULTI MULTI MULTI. At a certain point, it just becomes painfully obvious that the MULTI trend is a desperate attempt to please everyone, rather than make any particular creative statement. Plus, I just do not understand his clothes? What's the appeal? It all looks like clothes made from the novelty fabrics found at a textile trade show... Furthermore, his huge budget for such a new brand rubs me the wrong way. Kudos to him for having the budget, but it just ends up coming off as rather presumptuous and showy to always be doing big shows, booking top models, celebrities and top photographers for campaigns (Bruce Weber, hello?), etc. I'm not saying he should limit himself, necessarily, but I also think this all comes off pretty tactless coming right out of the gate like this, IMO. It wreaks of a hot flash, rather than a slow burn. He has yet to prove himself, and all this mega marketing comes off as overcompensating. Let the clothes speak for themselves for now.
There’s no point to cast so many models for a lookbook but then again, it looks more like a lookbook, this is just confusing
I don't find this exciting at all and I think it doesn't do these gorgeous ladies and justice! Lighting is weird too..
Agreed! I find the photography of these two so budget. Baffles me that brands are actually booking them. Styling is really quite a let-down. When your collection isn't very strong, it's better to add on all the trimmings to at least make it look stunning visually. The clothes just looks drab here.
Clothes look bad and unfortunately this stunner cast looks horrid. Almost as if they use the blur tool for everyone's skin/clothes in every photo. Waste of money if you ask me!!
