When I went to see The Hunger Games, they showed the trailer for SWATH before the trailer for The Hobbit and it was embarrassing.
Not saying it looks horrible, because it looks beautifully shot, but it's like Lord of the Rings, Alice in Wonderland and Guillermo del Toro had a love child and this was the result.
Universal made a good decision in getting it far away from December, I think.
Not very intrigued, I must say. Though I will say that the marketing campaign has been good.