Source: LVMH Negotiating Lacroix Sale | the Fashion Spot

Source: LVMH Negotiating Lacroix Sale

hmm, I wonder where Lacroix will go if lvmh make a sale.

Thanks for the link stylegurrl
 
LVMH Sells Lacroix

Monday, January 10, 2005
LVMH Nears Lacroix Sale
By Miles Socha

PARIS — LVMH Moët Hennessy Louis Vuitton is no longer going for baroque.
Christian Lacroix confirmed Friday that Bernard Arnault, who launched the designer to stardom by setting up a couture house just for him in 1987, is in talks to off-load it to Falic Group, the Florida-based travel retail firm.
Simon Falic, chairman of the Florida-based Falic, stated, “We are in final negotiations to acquire the entire brand.”
The designer himself, meanwhile, said that, while he is not party to LVMH’s negotiations, he is hardly opposed to having new owners as he has been increasingly vocal about lackluster development at his fashion house.
“I’m still very confident in the future, with these people or whoever else,” Lacroix said Friday. “Before that, I want to finish my couture collection [to be shown on Jan. 25] because it’s my best answer.”
LVMH declined comment on any deal, but Falic said the company met with the workers’ association at Lacroix last week. He added that “we would continue to respect all licensing agreements,”
Miami-based Falic Group is best known for its Duty Free Americas chain of 90 duty-free, news and gift stores in U.S. airports and along the U.S. borders with Canada and Mexico.
Lacroix fits the travel retail operator’s strategy of acquiring high-end brands, Falic noted, adding that this would be the third beauty brand acquired by the group. Previous acquisitions include the Hard Candy and Urban Decay cosmetics lines. Those two California-based upstart indy brands also were acquired from LVMH in December 2003.
It is believed that Falic would maintain Lacroix’s money-losing, but critically acclaimed, couture business — and his design services.
It also is understood that Lacroix would continue to work for LVMH as ready-to-wear designer for Emilio Pucci. He joined Pucci in 2002 and, while his contract there is said to be up for renewal later this year, he has given the label fresh buzz and currency.
Lacroix characterized his work at Pucci as giving him “a second breath.”

Should a deal be reached, Lacroix might not be the last of LVMH’s brands to go. Thomas Pink, which the French luxury group bought in 1999, has been on the block for some time, and sources suggested Arnault might be willing to part with Givenchy, Kenzo, Guerlain or Donna Karan — if the price is right. Arnault also has described DFS and Sephora as “noncore.”

“I am very confident, very serene. I am very open-minded, and why not [sell Lacroix] if they [LVMH] don’t know how to manage the future of the house?” Lacroix said in an interview. “I want to find the right formula, the right everything for the house of Lacroix.”
In an interview last March, Lacroix blasted LVMH for its one-size-fits-all approach to the fashion business, a lack of funding and for misuse of his name.
At the time, Lacroix also complained about having to forego the ready-to-wear runway for three seasons because of financial constraints and expressed embarrassment that LVMH, without his consent, lent his name for Schwarzkopf home hair coloring in “couture” shades.
“I’m not against success made without me,” he said last year. “But I’m sorry — we have to focus on one image, which is mine. I’m interested in designing a fragrance bottle for my next perfume.”

Lacroix’s rich vision has not been easy to translate into commercial success and it is believed the house has yet to generate profits.

Lacroix has contracted his services to LVMH since 1999 via his design firm, XCLX, whose client list spans opera companies, France’s high-speed train operator and a Paris hotelier, which, last week, opened the first of four Lacroix-designed inns.
k

excerpt from wwd... :o
 
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is money all these people think about, don't they realise fashion houses are at stake here
 
thx again maarit...merged and moved...
 
a travel retail firm? it doesn't really fit into their portfolio, imo.....
 
mdankwah said:
is money all these people think about, don't they realise fashion houses are at stake here

yes, money is all they care about ...:innocent:

i wonder will this sale mean the end of lacroix couture? :unsure:
 
it always surprised me that LVMH never pushed him to do more commercial things like lots of hand bags or make up, or something.
he never even had much advertising.

I hope the couture does not go away:cry:
 
softgrey said:
Monday, January 10, 2005
LVMH Nears Lacroix Sale

It is believed that Falic would maintain Lacroix’s money-losing, but critically acclaimed, couture business — and his design services.
It also is understood that Lacroix would continue to work for LVMH as ready-to-wear designer for Emilio Pucci. He joined Pucci in 2002 and, while his contract there is said to be up for renewal later this year, he has given the label fresh buzz and currency.
Lacroix characterized his work at Pucci as giving him “a second breath.”

from the above article... ;) :innocent:

i didn't realize that lacroix had a design firm that was a separate entity ...i knew about the hotels he designed...but i didn't realize that he had actually set up a separate firm to handle projects...pretty smart actually... B) :flower:
 
excerpt from iht article by suzy menkes...

Lacroix: From d?cor to drama
?
.
Lacroix's career is filled with "what ifs." Suppose that he had taken over at Dior in 1987 - Arnault's original intention? Would the Lacroix label have become a plaything, while Dior brought in the bucks? That is what happened to John Galliano, Dior's current designer.
.
Or suppose just one of the 15 executives through the house's revolving door had found symbiosis with Lacroix, in the way that Yves Carcelle at Louis Vuitton has brought out the best in its designer Marc Jacob?
.
Neither side in the LVMH/Lacroix divorce suit will speak on the record. But Arnault apparently feels that he has been a heroic patron, investing up to ?200 million (about $260 million). In this scenario, Lacroix is too creative and poetic to act as a product merchant and too stubborn to accept management direction.
.
In the Lacroix camp, insiders suggest that the business strategy and sales structure were lackluster and that the powerful advertising that gave lift-off to Dolce & Gabbana or Prada was not forthcoming from LVMH.
.
The truth probably lies in a misfortune of timing. Lacroix was founded in the early stages of Arnault's luxury experience, when high fashion was on the cusp of change. Traditional couturiers, including Christian Dior and even Yves Saint Laurent, had never been involved in finance. They created an image, offering it to licencees whose role was to create sellable products.
 
Hmmm I can understand LVMH's decission, Lacroix is just not LVMH, and that's a good thing to be honest. I liked his latest collection a lot and he does have some nice items that could be the hard needed accessories to bring in the cash, such as his jewelry:
p10737209_ph_hero.jpg


But all in all he's a great designer and creative with a very specific customer group, I hope he will be able to expand according to his own vision and appeal to the masses to get the cash in.
 

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