Sportmax S/S 2024 Milan

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[youthinasia]

I kinda like this. A bit Rick-inspired (column silhouettes, razor sharp tailoring) and a bit of Ann D (clinical white, fencing uniform details) but I still enjoyed. Those feather gloves, I need!

 

[Lola701]

I don’t know if this is what is needed for Sportmax. It feels very tortured and quite trying too hard for a brand like this.

 

[Cocteau Stone]

Really interesting and unexpected cuts from a brand like Sportmax. I will admit, I'm not too sure who Sportmax actually caters towards market wise but I don't mind a lot of this from a design experiment perspective. As a full collection though, the ideas altogether are just too much and looks overworked.

See some D&G Fall 1998, perhaps even Madonna's "Ray of Light" album cover and "Bedtime Story" music video may have been on the mood board.

 

[disco54]

I see a clear 90s Cyber Punk look here but its a hot mess lol

 

[gossiping]

i like some of the looks with fabric that is shredded, really beautiful. can do without the weird space-y shapes though. but definitely it's an interesting collection to watch

 

[jeanclaude]

60s Courrèges meets late 90s/early 00s Helmut Lang; and they hate each other...

 

[j0lil0u]

Really interesting and unexpected cuts from a brand like Sportmax. I will admit, I'm not too sure who Sportmax actually caters towards market wise but I don't mind a lot of this from a design experiment perspective. As a full collection though, the ideas altogether are just too much and looks overworked.

See some D&G Fall 1998, perhaps even Madonna's "Ray of Light" album cover and "Bedtime Story" music video may have been on the mood board.

Hello there i am looking for ref of D&G fall 1998, do you have some ? it's so poor on the internet about this collection

 

[Cocteau Stone]

^ I’d say less the runway presentation for the collection and more so the campaign with Carolyn Murphy served as a stronger reference, which was more an exercise in styling and composition to kind of abstract the garments a little more.

 

[brandon J pierre]

I don’t know if this is what is needed for Sportmax. It feels very tortured and quite trying too hard for a brand like this.

Yes ture but I love it it feels like they had fun in the studio, feels like fashion

 

[tricotineacetat]

Perhaps not something you expect from this brand but it‘s undeniable it‘s quite well-accomplished design - Better than the modernism of Nicolas Di Felice's Courrèges.

However, those safety vest accents directly lifted from Helmut are a mistake.