.....And there are many who want McCartney to fail. She has already faced a fair few brickbats in her career. When she took over as designer at Chloé in 1997, her predecessor Karl Lagerfeld dubbed her a "T-shirt designer". This year, the British designer Jeff Banks caused a tabloid stir when he stated that "Stella's clothes are very amateurish, but then because of who her old man is, it doesn't seem to matter." The comments caused a round of Stella-baiting, though others were confused as to when Banks, the presenter of the Clothes Show in the 80s, became such an authority on fashion.
.........Meanwhile, from scratch, McCartney has opened stores in New York, London and Los Angeles in the past two years. These aren't small shops - the London store on Bruton Street is spread over three floors, and is crammed with artwork and personalised features. Such a statement opening doesn't come cheap, indeed it is a mark of the Gucci Group brands to open brash stores before the brand itself has grown its legs, presumably to give the impression that the label is dynamic and strong. With the luxury goods industry still in flux after the tourism collapse following September 11, many in the industry have viewed the policy as foolhardy. It means that at the present moment, McCartney has all the necessary public support with little of its financial patronage. "It may be to do with the investment in her label, or the price of property," says Shulman. "She also makes some incredibly expensive clothes. You'd be expecting her to make a loss." ....