It is as you described, a glossy, thick small white book with pictures on the right page, and blank space on the other page... some photos cover the two pages. Nothing special really, but very nice. The cool thing is that the backgrounds are all 'typical' Flemish (Belgian) rooms, he's playing around with kitsch and what we perceive as 'common' and 'boring'. Like he did with his last catwalk in that supermarket... that one had a cool 'booklet' which copied the design of a supermarket leaflet.
Its a terrible shame that he isn't getting any press... surely this is great enough to be noticed? Only Japan seems to recognize him, and even there he had to close his Harajuku store.