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I can't wait to see what she does next. Leaving RUSSH was probably a smart move, she had come to a point where she couldn't progress much more there.
fashionista.com“Shop Ghost is a curated online ‘zine that I was inspired to build based on the fact that it felt like there wasn’t enough edited content online for people who want to browse or shop online,” Dance told me. “And I wanted to do something that was really about not just looking at shopping on a frivolous level but also about…the story behind it.” To that end, Dance has enlisted industry insiders to dish about their shopping habits. And since Dance works as a stylist for publications ranging from Oyster to American Vogue, she comes in contact with a fascinating mix of high-profile fashion folk and people you’ve never heard of–all of whom you really want to read about. “Guest Ghosts” as they’re called, this week include Tommy Ton, Hannah Holman and sunglass designers the Mercura Sisters.
As for the products featured on the site, “Ghost Gets,” they are, thankfully, not $1000 and over Prada shoes and Celine bags. The first product featured is a pair of star-print fishnet tights from Free People which retail for just $38. “I wanted to find moments that felt sincere in product that I thought was special that I thought could get lost if you were just floating online trying to find something,” Dance said.
To make products feel “sincere” Dance has gone back to her indie mag roots (she was the editor of Aussi indie mag Russh for a whileThe site has what she describes as a “lo-fi” feel with slightly smudged illustrations and whimsical collages featuring shop-able looks. It will be updated three times a week.
“This is not affiliated or commissioned it’s just what I love,” Dance said. “It’s very whole hearted.” Like Dance herself, the site is thoughtful, genuine, and stylish without trying. And so we bookmark Shop Ghost to our already overfull reading list.
