Nivea Firming Lotion is great, of course it doesn't firm anything up but it does make my skin nice and soft.
Palmer's Cocoa Butter and their gradual self-tan are also lotions I like.
Clarins Moisture-Rich Body Lotion is great if you feel like splurging. I tend to go through lotions quickly.
I used to love TBS Mango Body Butter for the smell alone.
Jurlique Rose Body Oil and Dr Hauschka Rose Body Oil are similar to each other and smell amazing.
Otherwise I like plain old olive oil, I just put some in a bottle and rub on just before I hop out of the shower.