t.A.T.u the new faces of Marc Jacobs?

[Glittery_Bug]

According to Perez Hilton...

http://perezhilton.com/2008-08-25-this-is-not-a-joke-56

*please see tFS guidelines*

 

[Merveille]

Hmm, I am gonna have to say I don't hate this choice.
They are both pretty model-esque to me. Only thing is, I thought the Marc Jacobs ads have already been done with Stella Tennant......

 

[maffam]

^you're totally right. this is a false report. marc by marc ads feature cole mohr and ready-to-wear ads are with stella tennant and kirsten owen.

 

[Deborah]

I didn't even know tatu were still around.

 

[Danish]

That's what you get from Perez Hilton. He knows nothing about fashion industry, doubt so

 

[leyla m.]

do people even remember tatu?
thank god this report is false... i hope at least

 

[lakomka]

Info from they official site Don't worry guys

t.A.T.u. - Marc by Marc Jacobs Russian campaign will support the launch of PR-project “Marc’s Girl”. In Marc Jacobs Moscow boutique from 2 to 16 September there will be an on-going competition for the most trendy fashion-lovers – every girl can come and try herself in a photo-casting. The winners will be invited to the Marc Jacobs fashion show in New York, featured in a photoshoot in a fancy glossie and presented with designer clothes MbM. Find out more details in Marc Jacobs boutique in Moscow (Petrovka Str, 16).

tatu.ru

 

[papa_levante]

Both girls are so pretty that this singer choice to represent the brand is not too shabby.

 

[mariemaud]

Marc Jacobs has named Russian duo t.A.T.u. as the faces of his autumn/winter line.

The designer is famed for his tendency to opt for the more unconventional choices for his advertising campaigns, which have previously featured child star Dakota Fanning, director Sofia Coppola, The White Stripes' Meg White, and singer M.I.A.
The singers replace Victoria Beckham, who starred in Jacobs' spring/summer collection. Mrs Beckham posed in a series of bizarre shots for the designer, including with her legs flailing from an
open carrier bag, poking out from the top of a box, and wearing a
series of unflattering looks, including a dark blunt fringe.

With Jacobs managing to convince the usually preeened Posh to adopt such an unusal series of looks, we look forward to seeing what he comes up with for the upcoming autumn campaign.

[www.marieclaire.co.uk]

 

[leyla m.]

 

[kezme44]

you've got to be f*cking kidding me!!!!
he's completely lost it, i mean completely. i thought he already completely lost it a while ago but this adds a whole new dimension to completely losing it....

 

[ultramarine]

Well .. it fits ... this is waht MJ is about ... its weird that a gay designer go for a gay-for-pay overproduced music duo .. but well, he'll sell .. so I guess thats OK.


Pffft!

 

[Nouvelle_Vague]

So is t.A.T.u actually going to be the face?

I want STELLA TENNANT!!!

 

[Jacque Marcel]

Isn't Stella Tennant and Kirsten Owen doing the fall ads? They are over the fashion mags and that male model/hipster guy doing marc for marc.

 

[ponytrot]

at first i was like arrrrgh!!! nooooo!!!

but the pic of them is really pretty! this could turn out well

 

[mariemaud]

After Victoria B I think the choice is consistent
They fit the brand and they look good.
Jacobs & Teller are able to do some visual wonders since they managed to make VB ads look quite good actually
I didn't expect to see models for this campaign, so I'm not disappointed.

 

[leyla m.]

mariemaud,
you said it. after VB the choice seems consistent. even though in this case i must say VB at least has some sorta appeal to some people. Tatu somehow popped out again out of nowhere??!!
MJ has become so commercial now with all the locations he is in that i am sure he doesnt care much about targeting "that" specific customer anymore... imo, he has lost the plot a loooooong time ago

 

[Merveille]

But doesn't anyone see why he does this?
Have you ever seen a thread devoted to a rumor of who would be in a single campaign?
He chooses these unconventional people to get everyone talking and in all honesty I don't think there is a thing wrong with that. Everyone uses marketing tools.
I would much rather Marc use odd celebrities than use a model I have seen 500,000 times already and is already the face a 10 other brands that season (Raquel, Jessica, Lily, Kate and Coco).

And once again, I think the girls are pretty model-esque anyways and if they were just some Russian models and you didn't think of them as t.A.T.u. no one would have the slightest problem.

 

[snowqueen]

meh i dislike vb so i guess im glad of the change .. but tatu seriously ?? i mean both are very pretty women .. but are faux lesbians really going to appeal to the masses ?? i mean vb was at least recognisable and a house hold name etc. so some lagic behind it

arent tatu still massive in russia ??

 

[pennyroyalty]

i believe that t.A.T.u. is the perfect choice for the Marc by Marc campaign! It totally fits with the persona Marc wants his line to embody. Unpredictable, sexy, fun.