I'd have to say I'm not optimistic on these two's chances of turning in profits, with or without the recent turn of events.
I'm slightly more partial towards Mcqueen than McCartney, though that's not saying much. The latter's designs and aesthetics are simply not my cup of tea.
As much as I admire Ford's vision, I must say I have truly questioned his choices in buying up these two designers since day one. Balenciaga was a great buy, and for relatively little money the Gucci Group bought themselves both an extraodinary young talent in Ghesquiere as well as a venerable (but tarnished) house in Balenciaga. But while Mcqueen does occasionally show sparks of brilliance, IMO the quality of his collections is woefully inconsistent, and doesn't quite bear the mark of a designer who'd eventually become commercially viable. And I still maintain the opinion that, whatever they do, the money needed to turn around YSL is simply too vast to justify its purchase.
There were SO many other individual labels out there at the time of the Gucci Group's spending spree that are, IMO, much better candidates as additions to their portfolio of brands. I would love to see a strong financial backing behind labels like Costume National, Dirk Schonberger, Neil Barrett, and even Carol Christian Poell. But may be that's just my subjective taste that's doing the talking.
When you look at the competition, as dim as the financial papers at Prada appear to be, the bottom line is that they've got three immensely coveted brands in their hands. One might argue that there is quite a bit of an overlap among Helmut Lang, Jil Sander, and Prada, in that the three of them are competing for pretty much the same clientele, but that also means the Group has a virtual iron grip on these consumers. As long as Bertelli keeps his frivolous spendings in check, it's only a matter of time before Prada gets back into top financial shape.
Not so with Gucci. YSL was struggling to stay on track with their plan to see profits by 2005, even without the recent fiasco. Mcqueen and McCartney, well these two don't need much explanation, they're as dire as one could possibly imagine financially. Bottega Veneta occupies a niche that by nature takes a substantial amount of time to get established and profitable. Balenciaga's picture is quite rosy, but the brand's still far too exclusive and low-volume to make much of a difference to its parent company. The real dark horse of the pack might actually be Sergio Rossi, who's been steadily revving up its sales and strengthening its distribution network, despite its lack of a buzz factor. But ultimately the group will have to rely solely on Gucci's earnings to compensate for the losses on behalf of most of its stablemates, and if the shareholders were already frowning back when Tom and Dom were there to constantly reassure them, I can't imagine what'd happen now that PPR is left to its own devices.
Call me a cynic, but I think the only deterrent to selling the two "big Macs" would simply be the complete lack of any potential buyer.