The Lancôme Cosmetics Campaign Thread 2019

Zendaya is joining Lancome as their latest brand ambassador

 

Diversity at Lancome is much needed and Lisa is attracting the right mix of faces and personalities. However I'm getting bored with the campaign imagery for Lancome's long-standing, standard product lines.

Where are the fantastical, daring, creative campaign images for new product launches, seasonal offerings from Lancome under Fred Farrugia or Gucci Westman? Those were the ads I used to decorate my bedroom walls with.

 

Lancôme got the worst photography of all cosmetic brands. Their models don’t look good in pictures. Especially Taylor Hill. Not to mention the diversity casting that they need to work on.

 

Picking Zendaya was very smart. Young people love her, she's pretty, successful and comes across very well, not problematic and funny. Also she's very young; young girls nowadays wear a lot of makeup, thick layers of foundation, contouring, lipstick, etc., a lot more than women past their 30's. Teenagers seem to be huge makeup consumers and they don't just buy cheap brands.

 

L’Oreal, Maybelline, Estée Lauder, even RIMMEL all used to produce incredible campaigns, products and stunning packaging to boot.

The Lancôme ad concept which really stands out for its boundary pushing unexpected creativity is their Pollen campaign. So completely out of the box but executed beautifully.

Also anyone remember those EL cubes? Those were miniature pieces of art!

 

Oh that Lancôme instinct campaign. Love that one, in fact that’s my scan ☺️ But wow the lace brow tattoos.

 

Lol those old campaigns are so ANTM

 

I hope they don't get Zendaya to promote anti-aging skincare. But seriously though, they always make Taylor Hill look like a 30 year old who doesn't know how to put on make up.

 

Unlike good old stuff that has been imitated many times and yet remain good, these ones didn't stand the test of time.

 

Lancome it's one of the strongest beauty brands in the world (if not the strongest?), and their main goal right now it's to make the brand more youthful and playful for younger audiences, thus the integration of Zendaya and the use of Taylor Hill with more peachy colours, I doubt the rénergie shots will get much appearance in the public eye.

You must take into consideration each franchise, and analyse it in its own, and not as a brand. Rénergie, even though the pictures are not stunning, they are products catering to an older audience (even though I agree Kate Winslet shots are not stunning, they probably connect better with the audience than a really stunning picture). I really like where they are taking LVEB with Julia Roberts, these shots continue the storytelling and giving at the same time a breath of fresh air.

Lastly, they must be doing something right, since their performance is getting stronger than ever.