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Diversity at Lancome is much needed and Lisa is attracting the right mix of faces and personalities. However I'm getting bored with the campaign imagery for Lancome's long-standing, standard product lines.
Where are the fantastical, daring, creative campaign images for new product launches, seasonal offerings from Lancome under Fred Farrugia or Gucci Westman? Those were the ads I used to decorate my bedroom walls with.
Lol those old campaigns are so ANTM
Unlike good old stuff that has been imitated many times and yet remain good, these ones didn't stand the test of time.I beg your pardon!?! Those campaigns ran way before Tyra's launched that show after her modelling career dried up. In theory, she stole those ideas off them, lol.
Lancome it's one of the strongest beauty brands in the world (if not the strongest?), and their main goal right now it's to make the brand more youthful and playful for younger audiences, thus the integration of Zendaya and the use of Taylor Hill with more peachy colours, I doubt the rénergie shots will get much appearance in the public eye.
You must take into consideration each franchise, and analyse it in its own, and not as a brand. Rénergie, even though the pictures are not stunning, they are products catering to an older audience (even though I agree Kate Winslet shots are not stunning, they probably connect better with the audience than a really stunning picture). I really like where they are taking LVEB with Julia Roberts, these shots continue the storytelling and giving at the same time a breath of fresh air.
Lastly, they must be doing something right, since their performance is getting stronger than ever.