The Row Menswear S/S 2023 Paris

[vogue28]

VOGUE.COM

 

[kasper!]

COS promotion ad shot in Parisian or Milanese street

 

[jeanclaude]

Lemaire, but more expensive.

 

[Lola701]

They should just put the men in the womenswear. This does not have anything worth looking at or buying for me.

Lemaire, but more expensive.

And Less desirable…

Nobody wants to look like BHL. Lemaire is more aspirational weirdly.

 

[Deleted member 7575]

Kinda looks like they've hopped on the Balenciaga bandwagon. There's definitely some nice but rather boring pieces here and there.

An underwhelming collection is good for me as their prices put these clothes far beyond my reach.

 

[dfl-001]

I like how basic it looks, almost minimalist in styling

 

[Bertrando3]

Zara 101. NEXT !

 

[GivenchyAddict]

They should push a bit more than menswear the way they do it with their womenswear.

But I understand with the type of customers they have, they do this kind of collection...

 

[Beun]

Lemaire, but more expensive.

Lemaire, but without the eye for detail and the creativity that prevents minimalism to be boring and basic

 

[Deleted member 119799]

Lemaire, but without the eye for detail and the creativity that prevents minimalism to be boring and basic

that's actually what ruins Lemaire for me, i like the shows but when i see the actually product and all these weird details and proportions - it's too designed and too fashion for me
i struggle finding menswear that has good quality fabrics and make and that feels anonymous and quiet
Margaret Howell usually does hit that spot for me, but except for The Row (which is just too expensive) i don't know any brand that also makes this sort of product

 

[Drusilla_]

that's actually what ruins Lemaire for me, i like the shows but when i see the actually product and all these weird details and proportions - it's too designed and too fashion for me
i struggle finding menswear that has good quality fabrics and make and that feels anonymous and quiet
Margaret Howell usually does hit that spot for me, but except for The Row (which is just too expensive) i don't know any brand that also makes this sort of product

Having handled The Row product vs Cos product..... yeah, they may look the same in photographs, but the materials on the former were some of the best I've ever touched. And it's the materials that command that price tag, they are selling to people who shop high-end the way the rest of us would shop at Cos or Arket. Margaret Howell would certainly be better value for the money, but there's enough of a design pov difference betwen MH and The Row that they're not interchangeable. The Row has customers who basically want the same thing season after season - it's no surprise they keep giving it to them, executed well and without, as far as I could see, any apparent cutting of corners.

 

[kasper!]

It's already 2022, the we use the best materials blah blah blah is a bit outdated. Many high end RTW brands are using more or less same stuff....

I would suggest them to focus a bit more on their leather goods line. Olsen sisters' vision is more vivid on bags more than on their RTW. I remember the first 2-3 years of their leathergoods line, the leather choice was outstanding! Then they adjusted a bit and lower the price range a little.

 

[style_expert]

I wonder how the menswear is selling because on all ecommerce sites which stock the menswear its marked down quite a lot. Surely the materials must be superior because some of the prices are on par with Hermès mens.

 

[Deleted member 7575]

I wonder how the menswear is selling because on all ecommerce sites which stock the menswear its marked down quite a lot. Surely the materials must be superior because some of the prices are on par with Hermès mens.

The materials ARE exquisite but personally I find it to be a little overpriced. But I don't have the best frame of reference as I'm not a Loro Piana or Hermes customer.

It does seem like they've been struggling with the menswear. This is actually its third iteration.

I don't think they've been doing the marketing work they need to in order to be a real player in the menswear arena. Especially at that price point.

They could really benefit from more storytelling about the fibers, yarns, mills, etc. A bit more romanticization and communication about their process and values as a brand.

They've got their cred firmly established in the women's arena. They need to cultivate a bit more legitimacy in men's.

 

[Deleted member 7575]

Oh, here's an interesting fun fact:

The Row's initial men's designer when they relaunched it a few years was also the men's design director for Lemaire. For a short while he was designing both along with Uniqlo U.

 

[XPreme]

Outstanding fabrics with reduced color palette but way too expensive.

 

[disco54]

All this can be purchased at your local COS, for a fraction of the price and of the same quality. The problem with The Row is they produce quality stuff but it's never anything one wants to covet because there is a clinical boredom that pervades this brand.

 

[MulletProof]

^ that and call me an idiotic snob (I dare you ) but I just can’t get past the ‘celebrity line’ territory. I would invest on Hermès for the quality and also history, hence the ‘investment’, but The Row?! what’s next, the line from the Spice Girl? lol you couldn’t pay me. Even if it’s covered in gold and I have the money and every store in their area has burned down, no thank you, I’m not spending more than 300 dlls on the label of former child actors mostly known for selling corny junk at Walmart. I’ll just go to COS if, again, I’m envisioning a fickle, extra curated/pinterest-y aesthetic where whatever thought of my own is sacrified in the name of ‘serious fashion’ or worse, ‘I take fashun seriously’.

 

[SophiaVB]

^^^ If you have ever felt the product, this is nowhere near COS in regards to fabrication or quality even if it does look like a similar silhouette or even styling in some instances. They wouldn't have such loyal and "true luxury" customers if it was a celeb brand at the prices they are charging. I think the difficulty with The Row is you really have to see and feel it which does not necessarily translate well to digital formats or photos.

 

[MulletProof]

^ I don’t just dress based on how things feel.

It’s really not a difficulty, just a bit ahead of the minor role of personality or personal choice and even life to suggest someone is unwilling to invest on a product, label or people behind the label because they have only seen something on a digital format or to claim physical experience will automatically translate into approval. That being said, tFSers have used this for as long as I’ve been here to question/discredit consumers’ opinions. Access to this is not restricted, pretty much anyone can walk into a store and ‘feel’ it. It’s not art.

I don’t question the product, quality or craftmanship, but a crucial aspect of luxury is prestige, status, history, heritage, all the elements that are surely making me sound insufferable right now, that IS included in a price tag of a luxury item so no, I’m not spending thousands on the label of a celebrity. If Baby Phat manages to get a Monet taken off the frame and taped into a shirt, I’m still not buying it even if it feels good and it’s undeniably a work of art.