The Row S/S 2024 & Menswear S/S 2024 Paris

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[youthinasia]

Hints of Samuel Drira and Demna

 

[Kennnnn]

The presentation is a knock-off of the old Margiela lookbooks. The menswear is very elevated uniqlo.

 

[FashionFanatico]

what happend?
i don't get it.
now that everybody surfs the quiet luxury wave they go casual and cater to the youngsters.
it's a bit bland and very underwhelming.

 

[StylishCynic]

The Row has been dipping their toes into submersible, stimulating clothes in their past handful of seasons (notably the ones presented in their Hôtel Particulier). I’m sad to see that this is Uniqlo.

Perhaps it’s the pre-season nature of needing basics on the racks for 5 months, but at the very least they didn’t have to include looks 28, 31, 50, and most of all 52 in their lookbook.

 

[IloveDiorHomme]

Half of it is Uniqlo, yes, but the other half is amazing.

Elevated mundane weirdness. I am in love with some of those looks.
The twins clearly stepped it up those last year. I like when they go quirky.

 

[lhhbl]

I love the pop of colors!! and that they're putting colors when everyone else that copied them isn't!

 

[GoldenTribe]

The Row has been dipping their toes into submersible, stimulating clothes in their past handful of seasons (notably the ones presented in their Hôtel Particulier). I’m sad to see that this is Uniqlo.

Perhaps it’s the pre-season nature of needing basics on the racks for 5 months, but at the very least they didn’t have to include looks 28, 31, 50, and most of all 52 in their lookbook.

Don't forget #1, to me the emptiest nothing of all.

 

[StylishCynic]

Don't forget #1, to me the emptiest nothing of all.

I agree but I left it off because they've basically had the same look in each of their menswear collections thus far.

 

[Delleone]

The presentation is a knock-off of the old Margiela lookbooks. The menswear is very elevated uniqlo.

Totes agree. That was my first impression. Missing the trademark stroke across eyes in black ink, and some edge perhaps? Nice enough though

 

[Cocteau Stone]

Kind of odd. There's a strong mid-2010s pragmatic normcore quality that feels very been there done that. Not sure if we need a resurgence of that as well so soon after coming out of it (probably never really left it when I think about, it has just been re-branded trend wise).

Still some nice pieces in here. Although I was fooled into thinking look 8 was gorgeously tapered 40s-esque dress from the thumbnail thinking wow this is a shift, only to open it to realise its a slip with a t-shirt. The dress itself is actually pretty fabulous, even if it is an outlier in the collection.

 

[FashionFanatico]

They should go back to design for women only.
makes much more sense and looks desireable (except the ripped jeans - it's done to death and back)

And why on earth should i buy an expensive copy of Barbour Jacket or a Birkenstock Boston Clog?

 

[RaisinBoy]

Heard that the moodboard was Phoebe Philo for Uniqlo.

 

[Lola701]

The womenswear is really well styled and it’s simple and efficient but truth to be told, beyond the hype around The Row, I fail to be excited by it.
I feel like I can get those simple clothes in good qualities in the commercial collections of most of the brands around.

‘I bought a Celine menswear suit for myself lately and TBH, I could have achieved the THE ROW aesthetic at Celine, for cheaper.

But I get it, it’s the idea of getting a « solving problem » brand that does all of it.

The womenswear is undeniably chic nevertheless.

 

[kasper!]

Black jade jewelry is by Lisa Eisner. A close friend of Tom Ford and former fashion editor.

The whole lookbook feels very MM6 for me....