One thing I can say is that stylish men everywhere seem to nod to Thom Browne with their clothing choices. I don't know if this means that he has influenced them or that he is summing up a moment in men's style that was already beginning to happen. This chicken and egg type question always arises though and it's hard to determine the leaders and followers.
What role do you think Thom Browne has in defining or at least representing the current spirit of popular culture? His look seems 1950s/60s corporate with a new twist, no doubt and with extremely lux fabrics and a strong dose of American-style whimsy, both a parody and celebration (as many things seem to be) of a certain American-ness. What does this look, its popularity, and its global influence show about our times?
This is an interesting question. I've been thinking about the recent surge of American menswear designers doing clothes based on very typical American style. Tim Hamiliton, Robert Geller, Patrik Ervell, Band of Outsiders, they all borrow extensively from the American male's vocabulary. Luxurious takes on sportswear, active-wear, military wear, oxford shirts, parkas, etc. Thom is really the leader of the pack IMO being the first, the most stylized, the most expensive, and the most esoteric. While the other labels deal in casual clothes Thom works mainly in the upper echelons of suiting and the world they are worn in. On top of that, his suits are quite peculiar: cropped, boxy, a totally new proportion, a very fresh one, but still a bit awkward.
He's created a lifestyle brand, I think Etrosexualj has shown us its potency. As a lifestyle brand it exists between a celebratory bastardization of traditional brooks brothers/ralph lauren/wasp culture and a very directional, very abstract, and very desirable (for those in the know) sense of cool. And, it's wholly American, Thom has essentially made American style cool again.
That isn't to say Thom's work doesn't share other sartorial threads (no pun intended). You could say some aspects of it are very Italian, he takes a bit here and there but otherwise the language is all American, slow drawn but with a bit of pep.
I can't say what the influence has been outside of NYC, where I believe it's occupying a small and slow growing niche. I'll see a young man in a Thom Browne suit in Williamsburg complete with arm band and all and then I'll see a shopper at Opening ceremony wearing the pants (high and cropped) with a sartorial nerdy chicness, but he won't be wearing any actual Thom. I notice how Banana Republic and J.Crew are taking note of Thom and it shows in their work. I'm sure their NY design studios are big fans. And of course, Ralph has always been a big fan. I don't know if the look has caught on in Europe, I'm not sure if the look and sensibility has caught on beyond the fashionably minded in NYC. Who buys the clothes from the hudson store? And from Barney's? and from Bergdorf's? What exactly is being distilled from Browne other than a few new looks for hipsters and a cardigan idea for mass fashion lines?
In tow with all the other emerging menswear designers I think it's something akin to a design movement: the resurgence of American style as an aesthetic benchmark. I think this will last and will prove to be influential world wide. Personally I don't think it's the severe American connection but rather the ease of the archetypal pieces, fabrics, and proportions and their newly recognized ability to bring something fresh. Hedi Slimane really captured the menswear scene and I think alternatives are needed. New York has found it's own. But regarding Thom, he's at a different level than the other designers. If anyone will crash and burn it will be him and if anyone is going to turn their name into a megabrand that will live on past the contemporary it will also be him.