The way I see it, even though his business is going well and he is undoubtedly a 90s style iconic designer, he needs to keep being somehow relevant...because young generations don´t know anything about his tenures at Gucci and YSL. They haven´t seen him at his best.
And now in 2018 this means "Instagram-worthy clothes" (traduction: flashy clothes as current Gucci´s hot ones). And even though he can´t compete with Alessandro, he can profit from jumping on a lite but similar bandwagon. Business is business, after all. It´s a way for promoting his perfumes and make-up line.
Bad reviews sadly doesn´t matter anymore. Only us, fashion freaks, care for them. Social media are the new fashion critics.
I hope he keeps trying.
With Tom, i'm really confused about the relevant thing because for me the real problem is maybe the presentation of his shows.
His clothes has been more relevant lately than it has been in the past.
In the past, his clothes were either overdesigned (fall 2011) or underdesigned(fall 2014). I think that also his clothes struggled to connect with an idea of an active woman.
His menswear is really connected with the idea of a very active, dynamic and stylish man. Without all the gimmicks he has put on his last menswear show, men buy Tom Ford suits to work.
The representation of "modern sexy clothes" is pretty much clean lines, monochromatic palette or abstract prints with a street edge like Dion Lee for example. Or you have to present clothes in a cold, white atmosphere (like Versace for example) and it's not really what he is...
Sometimes, his womenswear felt like "rich lady in her limo" whereas it's the active woman who is originally connected to Tom Ford. Looking back at collections like Spring 2017, fall 2015 or even fall 2016, you kinda wonder to whom those clothes were aimed for...Despite some great pieces.
While Fall 2012 will remain as his ultimate collection for an "active woman", i feel like he got something with "The party girl" because today, sexy means party and his way of doing sexy has more dept, more humor, more sophistication than maybe Peter Dundas and some others.
Spring 2015, 2016, 2018 and this actual collection are really tapping into this "party girl" vibe and i think it's working. The clothes are relevant and meaningfull.
The presentation in the other hand is weird. While i get the "go for it" aspect of this collection, it could have looked totally different on a different cast, with pants or bare legs as opposed to matching tights and flashy leggings and there's something about the light that is quite weird.
For me, his best runway presentation was for spring 2015. It was slick!
And i don't know if working with Carine today is totally helpful for someone like Tom Ford. I've said it many times already but i think that as a stylist, she can be perfect for the campaigns but the show need a fresher eye.
Someone like ALex White or Benjamin Bruno (That Tom actually knows pretty well), or even MAS could do wonders for him.