Live Streaming... The S/S 2025 Fashion Shows
The Red Carpet Highlights of... The 81st Annual Venice Film Festival 2024!
Should have been a solo campaign for Angelina. She carries the whole thing. Her helicopter and pool floatie shots are the two strongest images of the whole thing and the certainly the most evocative. The coloring and lighting is so dark and moody, that she brings the necessary sizzle needed to make the campaign hot instead of sad.
..or Parker van NoordI really liked this campaign. The concept of the models cruising around Rio feels really on-brand for Tom Ford's jetsetter aesthetic. The wide angles Galiegue used made each image look like a shot from a film, which is a nice nod to Tom's director career. The accompanying film was really strong too.
I do wish that they took advantage of the more colourful looks in the collection, which would've complemented the tropical Rio setting. Maybe Galiegue could've a used a day/night concept with different parts of the collection.
I agree that this should've that this should've been a solo campaign for Angelina. She really exuded the needed glamour to balance out of overall dramatic moodiness of the campaign. I can't really think of an active male model who would be charismatic enough to accompany her, maybe Kit Butler.
Now we need the clothes to match the campaigns!Stunning campaign. Hawkings and Galiegue are building a nice visual identity together. I do wish that Galiegue would be slightly less harsh on his use of filters, the coloring of some shots feel very 2000s crime movie/tv show - but maybe that's what they were going for. He's a talented photographer, when given the proper resources, so I don't think he needs to compensate as much by the constant use of the desaturated blue hues colors to standout. The Angelina in the pool and the helicopter shots are some of the best fashion images I've seen in a while.
Angelina and Ida are the perfect models for Tom Ford, I'm glad Hawkings has a bias towards them. Overall, I'm liking Hawkings's direction for the brand towards the more sleek visuals that Tom Ford had in the 90s and early 00's. It has become less Studio 54, more Agent 007.
To us, avid fashion stans, I agree. But the uninterested/clueless/tasteless general public will think this 'edgy' and be all over it in a heartbeat.It's a cute thing to see, but a long way from being convincing.
I don’t know why they felt the need to alter the logo. It was fine just like it was…