Sometime the industry really surprise me. As if the rise of the Instagirls wasn't enough, we now must deal with their equally annoying siblings as well. Anwar Hadid, Presley Gerber and whoever is backing them is a joke. Presley especially always have that dumb look on his face!
Otherwise the campaign actually looks more livelier in terms of energy and colours. More like a Holiday campaign, and there's maybe too much reliance on those Teddybear coats, but it's fine for a high street shop.