Phew, that was a close one. At first I read the title as "Topshop Uniqlo". This collection is a visual feast - or horridness - of Egyptian patterns and decor. There is a sense of escapism here. Topshop are clamouring for higher statue in the fashion world but as liberal as these creations may be I struggle to depart from the view of hundreds of teens I see standing outside TopTop on Oxford Street everyday, using it as a meeting point. Topshop is simply not sartorial enough for me to take the brand runway serious.
Topshop calling itself a runway brand is akin to Mcdonalds calling themselves a restaurant. The incoherence is overwhelmingly hard to ignore.