It has the feel of what happened with regional newspapers, where cost-cutting by the parent company pared operations down to a head office located in a random industrial estate that's not open to the public, with a handful of staff whose job it is to lay out news stories reprinted from Associated Press.
You dont get the feeling that anyone producing content for UK Elle is paid to care, with the main aim to use reprinted material as much as possible. While the editor did a good job with UK Cosmo, it feels like she has zero investment in this current position, and is adding UK Elle as a line on her resumé before moving on to a better position than the backwater of editing a woman's print magazine.