Thanks to this being a direct advertorial for Vuitton, it's one of the few times you'll see an Asian face on the cover of the British edition.
And if you want yet more Vuitton PR, there's an interview with Dame Pat McGrath inside.
I usually have no quibble with UK Elle, other than feeling it's for people much younger than I am, and we all know magazines will do what they can to appease their advertisers and push products.
And the Elle team's passion comes through in the fashion features - but the 'beauty' part of this issue feels more robotic. A lot of content at the front of the magazine is entirely flat.
One of the articles inside is described as a 'spotlight' on beauty trailblazers, but it's just pages full of tiny pictures and short paragraphs, as if you couldn't Google Danessa Myricks or Sali Hughes or Caroline Hirons yourself - and that's if you weren't already aware of them, because you're a woman who has somehow never consumed a scrap of social media about skincare or eyeshadow in your thirtysomething life.
Print can do better than waste pages doing something as void of content as that.
In general, what offends me is not that everything's an advert, it's when they want me to want the products, but fail to put any inspired effort into persuading or seducing me.
The back page 'final word' section is about Kate Moss's appearances in UK Elle.