Matthieu Blazy - Designer, Creative Director of Chanel

[psychopsist]

Discussing smiling as this alien “gimmick” which no one in real life does is sooo funny sorry. Imagining some of you flipping through yearbook photos or at baby showers and going “wow what a bunch of cheesy good for nothing frauds”😹😹lighten up!

Like, if I tell my little cousin “say cheese” at his birthday party, that makes it “fake”? Perhaps if he was sobbing a minute before but otherwise not really imo. I know it’s a show and it’s marketing but they are humans lol. It seems like the deadest of ends to approach this topic as some deep industry secret that “sometimes people smile and laugh and pout on purpose to intentionally communicate something to onlookers.” Duhhhh. Let’s unpack how “nobody actually walks like that” next lmao.

That in mind, smiling & laughter are still quite “easy”/reflexive and many people do them too many times to count per day. We all laugh reading each others replies but being a closer of a big show couldn’t give you a reason to feel genuine joy? Ridiculous. I bet Awar smiled a hundred plus times that day! I giggled writing this! Life is fun sometimes and some people are cheerful in temperament.

Anywaysss yes most of the pics from this latest are very mundane but I do like the ones with everyone leaning in and sm*l*ng☺️💗reminds me of the Versace below. kisses!

 

[Avonlea]

Back when models looked like grown confident women and not awkward teenagers. I miss those times.

 

[thegentlemanboyfriend]

Discussing smiling as this alien “gimmick” which no one in real life does is sooo funny sorry. Imagining some of you flipping through yearbook photos or at baby showers and going “wow what a bunch of cheesy good for nothing frauds”😹😹lighten up!

Like, if I tell my little cousin “say cheese” at his birthday party, that makes it “fake”? Perhaps if he was sobbing a minute before but otherwise not really imo. I know it’s a show and it’s marketing but they are humans lol. It seems like the deadest of ends to approach this topic as some deep industry secret that “sometimes people smile and laugh and pout on purpose to intentionally communicate something to onlookers.” Duhhhh. Let’s unpack how “nobody actually walks like that” next lmao.

That in mind, smiling & laughter are still quite “easy”/reflexive and many people do them too many times to count per day. We all laugh reading each others replies but being a closer of a big show couldn’t give you a reason to feel genuine joy? Ridiculous. I bet Awar smiled a hundred plus times that day! I giggled writing this! Life is fun sometimes and some people are cheerful in temperament.

Anywaysss yes most of the pics from this latest are very mundane but I do like the ones with everyone leaning in and sm*l*ng☺️💗reminds me of the Versace below. kisses!

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Right? Like god forbid models having fun for once even if there’s an element of marketing lol This kind of discussion frankly says more about the cynics than Chanel.

 

[psychopsist]

Right? Like god forbid models having fun for once even if there’s an element of marketing lol This kind of discussion frankly says more about the cynics than Chanel.

I’m not even defending Chanel per se, like they don’t need any defense. Just feels odd to present the idea of models(or anyone on stage, or part of a broadcast, celebratory event, etc) smiling and laughing as being an oh so newfangled trick, choreographed or not. Like, have you ever seen a toothpaste commercial? It’s #beendone, on the runway and everywhere else too!

P.s. the “I do” kiss at a wedding isn’t exactly spontaneous either loool. 😹

 

[Hchloe]

Discussing smiling as this alien “gimmick” which no one in real life does is sooo funny sorry. Imagining some of you flipping through yearbook photos or at baby showers and going “wow what a bunch of cheesy good for nothing frauds”😹😹lighten up!

Like, if I tell my little cousin “say cheese” at his birthday party, that makes it “fake”? Perhaps if he was sobbing a minute before but otherwise not really imo. I know it’s a show and it’s marketing but they are humans lol. It seems like the deadest of ends to approach this topic as some deep industry secret that “sometimes people smile and laugh and pout on purpose to intentionally communicate something to onlookers.” Duhhhh. Let’s unpack how “nobody actually walks like that” next lmao.

That in mind, smiling & laughter are still quite “easy”/reflexive and many people do them too many times to count per day. We all laugh reading each others replies but being a closer of a big show couldn’t give you a reason to feel genuine joy? Ridiculous. I bet Awar smiled a hundred plus times that day! I giggled writing this! Life is fun sometimes and some people are cheerful in temperament.

Anywaysss yes most of the pics from this latest are very mundane but I do like the ones with everyone leaning in and sm*l*ng☺️💗reminds me of the Versace below. kisses!

View attachment 1423723

Thank you! This whole discussion is so bizarre.

 

[psychopsist]

I’m glad I’m not alone lol. Hope everyone has a great day😽

 

[Nimsay]

This is fashion - everything is treated with total seriousness, and that’s exactly why normies think it’s absurd.

I didn’t even notice the smiling or the ’90s nods at first. The clothes just look terrible all lined up like that - especially those awful shoes. They should’ve spaced the looks out more; it’s visually jarring…

IIRC the classic Chanel lineup shots are all the same look in different colors so it makes sense. Having a bunch of different looks lined up is a mess. Hedi wouldnt have made that mistake.

 

[Grets]

Yeah the creative direction of this new era is too scattered yet has this air of trying to be minimal or universal but there lacks continuity. Honestly, its giving Sabato de Sarno and the clients sense it too.

 

[Darko]

Zaraesque that's the word and whole concept of this last Chanel show
But everything is beyond mediocre in this decade
Really mediocre and predictable and tbh looks cheap
So tbh Matthieu is so overhyped
And about that headpiece
Jay Kay from Jamiroquai wore it better ages before

 

[Caffeine]

“Fashion has become a joke. It’s all about money. The major companies of fashion, they’re like kids playing soccer, just running after the ball. They’re not thinking about their customers. I just think they have too much money, so they don’t need to work hard. Money is always floating on them.”

"There’s little doubt the sharp downturn in demand for some of the world’s largest and most prestigious luxury houses is, in part, the product of what some analysts have called “greedflation” as brands sought to juice profits with punchy price hikes while under-delivering on creative innovation and quality."

- Yohji Yamamoto in BoF interview