I received my subscription copy today – same cover as the first post, which I’m pleased about.
This issue… the magazine isn’t quite as good as it used to be, but it still supplies enough grown-up fashion and lifestyle imagery to be a good alternative to what UK Vogue are doing.
(I get the feeling the budget has been cut back, and I’m wondering if that was part of the reason Justine Picardie moved on – that she could no longer produce the magazine she wanted under the proposed financial constraints? Nobody’s saying much.)
I think, last issue, one of the criticisms about Bazaar was that the magazine was “out of touch”?
What's frequently forgotten whenever we make our comments about any fashion magazine – from our own personal viewpoint – is retaining an idea of the core readership of that particular title and whether it works on that level.
UK Harper’s Bazaar claims their readership is aged 30+ and I think the average age is around 42. And looking at UK Vogue’s own press kit, the average age they’re stating for UK Vogue is 39. The average age of the online user of vogue.co.uk is 44.
It is useful, sometimes, if you're able to take a moment and see any issue of either magazine through the lens of someone around 40 and whether the issue would be appealing?
Anyhow, Michaela Coel being in this issue is a missed opportunity for a cover, but maybe they have plans…