i love it. feels like they've finally settled into their new creative direction. Even the articles look juicy! Kirsten looks wonderful, i can't wait for the Beguiled!
Beautiful cover, but such a flimsy issue that it didn't warrant a purchase even at the reduced price. I'll give it a second look, but this magazine feels like it's attracting even less advertising than UK InStyle did, before it evaporated.
Sure, not every titie is going to feature multi-page high fashion campaigns - and certainly not in summer - but UK MC isn't even full of L'Oreal ads, like US Glamour or Marie Claire is, every month of the year.
The cover is stunning, very easy on the eye and the styling works. But it's not a shot which will draw many impulse buyers.
Imo the art direction doesn't look markedly different to what they've done in the past.
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