Edward’s Vogue has
always had cheap art direction. His best issue, both in layout and content, was his inaugural issue. It’s been a typical department store catalogue since then— just with famous people and on-trend models in expensive fashion.
Unfortunately from experience, the people plaguing the industry now— from publication to fashion branding CD/AD, are coming from a retail/marketing background, with a valued interest of SM as an asset to them. That’s why the aesthetic from casting to set design, resembles a window display and/or catalogue shoot. And these days, despite the tired droning mantra of “inclusivity and diversity”()which seems to the go-to compensation whenever criticisms of a lack of creative and technical skills are brought up), creative “inclusivity and diversity” is rejected in place of conformity and hive mentality: Birds of a feather still flock together…
And again unfortunately, this sort of lowest of uncreative standard and lack of advanced technical skills that’s meant to optimize online presentation and profit while minimizing effort, isn’t just confined to my corner of the world, but a global plague.
(
@ivano and I had a discussion in the Vogue Mexico thread about the spiralling downfall of the publication's overall presentation some time ago. It was their AD Fernando Rubalclava that singlehanded held the strong layout together to give this small Vogue such a strong visual impact. With him gone, the plummeting, generic catalogue look of Mexico’s current layout can be attributed to former Senior Designer Karla Acosta as the new Head of Design, and newcomer Carol Rodriguez as “Associate Art Producer […
not Director. I guess she assigns smaller roles, either to the in-house team or freelance]. These two women are to blame for the generic, bland layout which drags down even the solid photography. Some people are better serving under a strong talent and not leading, no matter how much experience they may have had. And tragic it’s these types now that a e taking over the high-profile roles in the industry. There’s clearly no passion anymore.)