I don't understand the distaste for having them on the cover. They are a K-Pop phenomenon and are connected to fashion. Each one of them linked to a different brand. Actresses get covers all the time, it's publicity for them to plug a movie or a project. The same for recording artists that have a new album. I say kudos to Elle for doing something a little different (considering they aren't necessarily known in America like Britney was in her heyday). It's no different than the Spice Girls getting a Vogue cover at the height of their fame. We all say we want diversity and something new, but even when the attempt is made, all anyone can do is pick it apart and moan. Personally, I think the covers are fine, for this particular magazine.