I don’t know that I’d say he’s a relative unknown. He was the Golden Globe and SAG nominated lead in a major Oscar-winning movie 2 years ago, supporting roles in a few other movies. Most importantly, he is the lead in the new Christopher Nolan movie this summer, which is expected to be the first movie released in theaters since early March in the US. If the release date holds, this will be on Newsstands during the film’s theater run. This guy is well on his way to becoming a massive movie star, imo. I think he’s a fantastic and smart cover choice. The photo itself, the layout, art-direction, etc. is all horrendous, though. I mean, the photo isn’t bad by itself, but it makes for a terrible cover.