Take Marie Claire. At the beginning of the year before there were any confirmed cases of COVID-19 in the U.S., the plan was to just combine December and January, as it had done in 2019. By spring the decision was made to combine June, July and August into one summer issue. Now, a Hearst spokeswoman confirmed, there will also be combined fall and winter issues this year. That means there will just be seven issues this year, compared to 11 in 2019. It’s thought a summer issue will be permanent, but there’s no word on if the fall and winter editions will be regular.
Instead, Aya Kanai, editor in chief of Marie Claire, recently told WWD the magazine is gearing up for a digital push, with the launch of its inaugural digital issue.
“Starting in August through the end of the year, I’m adding three digital covers and digital issues on top of our print issues. So basically I’m taking the cadence to one digital issue, one print issue, one digital issue, one print issue, one digital issue at the end of the year to make sure that Marie Claire is out there as much as possible. So we’re shooting exclusive digital covers,” she said.