^^ He attracts youth.
he directed that Miley Cyrus Video, got the 'Cool Kid' seal of approval and drives sales of accessories with the young, impressional rich kids.
The older customer, a Valentino Loyal customer, isnt going to purchase a studded, camouflage bag. But a rich Russian Daddies girl or Younger Asian markets will link Richardson to being provocative, cool and interesting enough to lap it up.