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Valentino S/S 2025 by Glen Luchford

as images they're really nice. but its lacking the Valentino spirit. Which can also be said to the fashions by AM. He has the ingredients, but Valentino is a different technique and mood. I think Valentino has a slightly more mature and also joyful approach. I find a lot of these images to be overcast with a weird depressing mood.
 
It's not Gucci, it's Michele. Not sure why we're surprised by that. And while I don't really care for his vision of fashion, I have to admit that I do like the campaign. Very opulent in his slightly weird, fantastical world. Oddly works for me!
 
It's not Gucci, it's Michele. Not sure why we're surprised by that. And while I don't really care for his vision of fashion, I have to admit that I do like the campaign. Very opulent in his slightly weird, fantastical world. Oddly works for me!
I think we like it because it doesn’t fall into the bland quiet luxury thing everyone has been trying to pseudo - achieve in brands, and AM is just unapologetically himself almost not caring about what all of us think, it seems! At least it’s a memorable campaign that feels somewhat alive. I think only hardcore AM lovers might buy this though. I’m finding it difficult to understand how this campaign might sell his stuff to gen Z for example but this is just my 5 cents on this
 
the images themselves are great. Visually compelling, well shot, lovely colors, the models are posed in an intriguing but believable way. But it's just a shame because it's all wrong for Valentino. AM should really have his own brand where he can push the Stevie Nicks/1890s ghost of a little girl aesthetic
 
Teenagers on anti-depressants playing dress up. This is not Valentino.
 
I like it - verrry surreal. The absurdity of it feels like it could resonate with a younger audience, but it's definitely tailored to a very specific subset of that generation
 

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