Frederic01
Well-Known Member
- Joined
- Jun 7, 2021
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- 1,651
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I think we like it because it doesn’t fall into the bland quiet luxury thing everyone has been trying to pseudo - achieve in brands, and AM is just unapologetically himself almost not caring about what all of us think, it seems! At least it’s a memorable campaign that feels somewhat alive. I think only hardcore AM lovers might buy this though. I’m finding it difficult to understand how this campaign might sell his stuff to gen Z for example but this is just my 5 cents on thisIt's not Gucci, it's Michele. Not sure why we're surprised by that. And while I don't really care for his vision of fashion, I have to admit that I do like the campaign. Very opulent in his slightly weird, fantastical world. Oddly works for me!