Versace Eyewear F/W 2025.26 : Joseph Quinn & Aimee Lou Wood by Blommers & Schumm

[Marc10]

 

[pradn]

Oh wow… they literally want this brand to look like Ancora 2.0.
Bold move, considering how well that turned out.

 

[MModa]

The campaign does not give me a Versace look and feel. It is also proof that Aimee Lou Wood is not model material.

 

[Squizree]

They're so preoccupied with trying to be perceived a certain way that any semblance of the brand just goes out the window.

That girl's teeth are NOT photogenic.

 

[DK92]

TRAGIC... And this new logo is horrible, the best thing they did recently was to bring the old logo back and now they changed it as if it were an extraordinary revolution in the brand.

 

[carla56]

I love the other non famous models, they give me 80’s Miami gigolo, and I find them so Gianni!

 

[yslforever]

It’s the Miu Miu playbook and they are very literal with it.
The non-celeb shots are the best portraits, like indeed gigolos straight up from the Miami 80s, with a dose of gay leather iconography.

 

[grimesisnotmymother]

is this Versace, for maga?

 

[Tchi]

I am into it

 

[WAVES]

it’s cool!!

 

[upNorth]

Aimee literally just did Chloe, none of this makes sense.

 

[GivenchyHomme]

Oh wow… they literally want this brand to look like Ancora 2.0.
Bold move, considering how well that turned out.

Looks more like a second rate Gucci by Michele.

 

[Cocteau Stone]

The spectacles have no lenses in them. I hate that. With a passion.

 

[Squizree]

 

[Lola701]

I get the intention but I’m not convinced.
They are trying their hardest to get rid of Versace’s tacky/sexy biais to turn it into « sexy/cool/nerdy » but it just end up looking like Versus.

A bit CK jeans with Kate Moss circa 1995 no? The audition campaign…

It’s very difficult to change a brand’s image that has been relevant in the digital age. You can’t rewrite or erase the history. You have to embrace it.

 

[alwaysademo]

Wow... Blommers & Schumm are the last thing I'd ever associate with Versace. I've followed their work a long time (B&M that is) this isn't by any means their strongest, but this combination is very intriguing mostly because it's so deliberately off-brand.
after the first collection and now this, I do find Vitale quite daring.