Alquimista
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This was not designed by Donatella. It's not fun or much sensual. Not to mention all over the place with sections that don't speak with each other.
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I mean, Versace’s business for the past 20 years has only be dependent on RTW. Still today, accessories only represents 20% of their sales.![]()
Margot Robbie wows in a sparkly black Versace gown at Oscars 2024
Margot Robbie sent social media into a frenzy after she arrived at the Oscars 2024 red carpet in Los Angeles on Sunday wearing in an unexpected color.www.dailymail.co.uk
Looks ravishing on her. I take it back this is a gorgeous dress... I think Versace's red carpet investment will pay out in spades. The customer going to the V boutique will find wearable clothes with gianni versace's codes. They're going to sell a lot of RTW...this fall collection alone has 3 great coats. Versace also has decent bag options and great shoes too...
That percentage is quite unusual for a brand making 1.8b a year. Usually, from the 200-500M point, bags and accessories start to play a huge role in growing sales numbers.I mean, Versace’s business for the past 20 years has only be dependent on RTW. Still today, accessories only represents 20% of their sales.
So Donatella’s job goes beyond just good merchandising. She has to deliver great impactful collections. Versace is always a knockout on the redcarpet and it’s good for their prestige.
I mean they have a Chanel Ambassador who had spent most of her promo tour wearing their brand. But I don’t think it was translated in sales.
Versace still has a structure of 90’s/early 00’s fashion houses with unnecessary licenses deals that don’t make sense in the current climate and that doesn’t help the brand on a long term (Versace Jeans Couture for example). I don’t know why they are still producing watches among other things.I like Versace as a brand, but I have a few glaring issues with it's current incarnation.
Their collections just feel extremely dated in terms of offerings and presentation. It feels like watching a bad 80s couture show, except that the decadent glamour has been replaced by sh*tty Phillip Plein menswear.
That percentage is quite unusual for a brand making 1.8b a year. Usually, from the 200-500M point, bags and accessories start to play a huge role in growing sales numbers.
Looking back, they never managed to develop an iconic/cult status bag, which is weird considering that they've been in business for nearly 5 decades.