Versace Pre-Fall 2021 by Alasdair McLellan

Discussion in 'Ad Campaigns' started by Cute, Jun 10, 2021.

  1. Cute

    Cute Well-Known Member

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    Styling: Jacob K
    Hair: Cyndia Harvey
    Makeup: Aurore Gibrien
    Models: Fernando Lindez, Simone Bricchi, Raphael Balzer, Sora Choi, Rianne Van Rompaey, Vittoria Ceretti
    Casting: Piergiorgio Del Moro


    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    [​IMG]
    versace, models
     
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  2. THD96

    THD96 Well-Known Member

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    What is this??? Michael Kors.

    Donatella darling, I need you to pick up the phone and call Steven Meisel and Irina Shayk ASAP.
     
  3. caioherrero

    caioherrero Well-Known Member

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    I love Victoria’s skirt
     
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  4. WAVES

    WAVES Well-Known Member

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    F/W 2021 as a collection was so strong that this falls a little flat!

    the styling on the male models is terrible!
    those hair clips on Rianne’s hair (I saw a picture where Vittoria has them too) are absolutely ridiculous… who styled this?

    they’re obviously going for a younger clientele… the only saving thing is Vittoria’s outfit, it does look interesting.

    Donatella better step up her game with that main campaign.

    also, Alasdair shot this? :ninja:
     
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  5. YohjiAddict

    YohjiAddict Well-Known Member

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    To me this is more Tommy Hilfiger or something equally low-brow/unimaginative, very rich high-school kids taking pictures in someone's private garden...at least Vittoria looks cute.
     
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  6. aracic

    aracic Moderator

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    This feels very Bruce Weber for Versace to me, and not the good 90s Bruce Weber but the 2016 Weber. I can't relate McLellan to Versace and I really hope this direction doesn't stick. Always a delight seeing Vittoria and Rianne though, I'll give them that.

    Well he did buy the brand after all, didn't he? It's giving me more of a Coach vibe.
     
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  7. avonlea002

    avonlea002 Well-Known Member

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    Irina is busy looking after Kanye.
     
  8. guimon

    guimon Well-Known Member

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    I like this a lot. Especially the cast.
    It's simple, but beautiful and kind of romantic. Versace doesn't always has to be about sex/sexy. By the way, Versace stopped being sexy many years ago.
     
  9. kasper!

    kasper! Well-Known Member

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    The mood is very Bruce Weber
     
  10. dior_couture1245

    dior_couture1245 Fat Karl

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    This is so freakin cheap and dumb. This brand is so clueless now.
     
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  11. GivenchyHomme

    GivenchyHomme Well-Known Member

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    The Versace sale is the worst thing to happen to the brand since the death of Gianni. All the years of fighting and they just let it all go. And for what? For the legacy of the house to be completely tarnished in exchange for a quick buck? As far as this campaign goes, It's fake and artificial, just like the customer they are trying to sell it to. Italian Fashion has become a pathetic joke. They left the Women behind that they used to dress and now only cater to overgrown children. I hope all of this ends up backfiring. Enough is enough.
     
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  12. vogue28

    vogue28 Mod Squad Team Leader

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    A truly underwhelming Versace advertising campaign, especially following the fierce simplicity of Mert Alas & Marcus Piggott's mainline campaign for S/S 2021. Not that I mind McLellan's aesthetic, but this fails to scream Versace and the humongous tree distracts from the clothes.
     
  13. avonlea002

    avonlea002 Well-Known Member

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    That's good. They are hideous.
     
  14. Phuel

    Phuel Well-Known Member

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    ^^^ LOL

    Strong cast, solid photographer, decent stylist... And yet, everything looks so outlet-billboard. And that pathetic outlet bag— king of cheapness. (They likely had to dumb it all down so severely otherwise the outlet shoppers wouldn’t get it. And to be on par with the Kors brand.)
     
  15. Joromana

    Joromana Active Member

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    This is beautifully shot. However, yes, I agree with most of you. It feels VERY commercial for such an expensive brand. It doesn't 'take' you anywhere.
     
  16. Lola701

    Lola701 Well-Known Member

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    You all act like it’s all Kors’s fault...
    I’m sorry but it’s all Donatella’s. She turned her brand that way...
    When she saw the overwhelming response for the tribute collection, she started milking the trend to an endless route and then, she became more and more commercial. She’s experiencing commercial success and she is feeding the millenials she loves so much.

    Yes, the pressure of being bought by Kors makes them make questionable decisions but tbh, Kors is not at fault here....
     
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  17. GivenchyAddict

    GivenchyAddict Well-Known Member

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    This is straight-up from Versus archive. I think it is nice, it does its job - selling a commercial collection.
     
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  18. toffie

    toffie Member

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    I still have yet to see a desirable bag from Versace since they have started to push into this direction (I understand why; that’s where the money is after all).

    I truly wonder whether they’re selling or not because they keep on getting uglier and cheaper looking by the minute imo (they always look as if they’re made out of plastic).
     
  19. mikel

    mikel Well-Known Member

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    My thoughts exactly!
     
  20. Ken Doll Jenner

    Ken Doll Jenner Well-Known Member

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    I like the tree as a setting but the photography is so weak, it belongs to a cheap department store line.
     

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