I am really surprised how much page spaces she is getting in all international top Fashion magazines, especially since she is not an advertiser yet, but they keep using her clothes. Even covers, like that Glamour one!!
The fashion label says that part of its long-term strategy with the new shareholder will involve cost cutting in order to return to profitability.
Losses at the company have risen every year since 2013.
The fashion business produces high-end designs, making dresses that sell for more than £2,000 and coats getting on for £3,000, and also has partnerships with Estee Lauder, Chole and Calvin Klein.
In addition, it also produces a far more affordable line with budget US retailer Target, where Victoria Beckham's name appears on dresses retailing at under £30.
The brand also has a long-term partnership with sports brand Reebok.
The label was founded in 2008. In addition to NEO, its other business owner is Beckham Brand Holdings, which is owned equally by Victoria Beckham, David Beckham and XIX Entertainment.
It now has offices in London, New York and Hong Kong, and is in more than 400 stockists in over 50 countries.
This collection is actually quite nice. It's not super special but no one expects that from her but I find the pieces and colors are quite refined and versatile.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.