Milla Jovovich fashions new Target
The "Resident Evil" star unveils a new capsule line in Spring '08.
By Sheigh Crabtree, Los Angeles Times Staff Writer
August 31, 2007
Model. Singer. Movie star. Action heroine. Fashion designer. Is there anything Milla Jovovich can't do?
At age 11, she was photographed by Richard Avedon for Revlon's Most Unforgettable Women in the World campaign. The Ukrainian-born teen model appeared in some small films, then landed the lead in "Return to the Blue Lagoon" (with controversial nude scenes) at 16 and released her first album, "The Divine Comedy" at 18.
She kept making movies, starring with Bruce Willis in "The Fifth Element" and later playing the martyred French saint, Joan of Arc in "The Messenger," directed by then-husband Luc Besson. Then in 2005, apparently with some spare time on her hands, the model-actress launched a small clothing line called Jovovich-Hawk, with her model pal Carmen Hawk.
Yes, long before Sienna Miller's Twenty8Twelve, Kate Moss' Top Shop collection or Sarah Jessica Parker's Bitten line, Jovovich and her partner were designing funky, feminine frocks (for around $400) and selling them through high-end boutiques such as Fred Segal, Barney's and Harvey Nichols.
The eclectic line is now beloved by Tinseltown trendies such as Chloe Sevigny, Nicole Richie, Brittany Murphy, Joy Bryant and Ginnifer Goodwin. Even Victoria Beckham has been spotted wearing a Jovovich-Hawk Iggy mini. Vogue magazine has raved about the line's "girl-about-town cult status that most designers spend years trying to achieve."
Now Jovovich-Hawk is joining the likes of Patrick Robinson, Proenza Schouler and Libertine (in the U.S.) and Stella McCartney (in Australia) with a lower-priced capsule line (around $34.99!) for Target, due in stores for Spring '08.
Jovovich even wears some of her own designs as Alice in the sci-fi chick action flick, "Resident Evil: Extinction." The shorts she wears in the third RE are a variation on her "Alice Star" shorts in her Spring '07 collection. The third RE film opens Sept. 21, just a month before she gives birth to her first child with RE writer-fiancé, Paul W.S. Anderson.
Noticeably pregnant but hardly breaking a sweat on -- where else -- the sweltering chic patio of the Chateau Marmont, Jovovich has just finished a photo shoot for Japanese Vogue and is eager to talk about her Target adventure.
"Our Target line will have all our classic pieces: smock dresses, tunics, minis, all vintage-inspired, great prints," Jovovich said. "We took the things that sold the best for us but we're doing it on a bigger scale. To be able to do it with a big company that can afford to do it for a good price so that real girls can afford it. That's the reason we were interested."
The maternally glowing beauty admitted that narrowing down their collection was hard. "We're the queens of over-sized collections. We just can't decide. It was really interesting to see what their [Target's] take on our line was."
The two friends began their line in a haphazard fashion, designing and drawing on Jovovich's living room floor, producing limited pieces for personal use until a friend sent them to a buyer at Fred Segal. Jovovich professed some regrets at their initial naivete. "We're just now trying to find a business partner," she said. "We've done as much as we can on our own. We've created an image, a brand, a style. When you see Zara doing little smock dresses, leggings… It's hard because when you probably should have thought about having a real business partner from the beginning."
But Jovovich isn't done yet. She'll continue to be the face of Mango and is doing a line of evening gowns and handbags for the Spanish retailer under her own name this winter. She plans to shoot the TV commercial for the Target Jovovich-Hawk collection in Los Angeles this winter and have it shown during the New York Mercedes Benz Fall '08 Fashion Week in February.
Who knows? That may mean adding "commercial director" to Jovovich's annoyingly long list of accomplishments.
The "Resident Evil" star unveils a new capsule line in Spring '08.
By Sheigh Crabtree, Los Angeles Times Staff Writer
August 31, 2007
Model. Singer. Movie star. Action heroine. Fashion designer. Is there anything Milla Jovovich can't do?
At age 11, she was photographed by Richard Avedon for Revlon's Most Unforgettable Women in the World campaign. The Ukrainian-born teen model appeared in some small films, then landed the lead in "Return to the Blue Lagoon" (with controversial nude scenes) at 16 and released her first album, "The Divine Comedy" at 18.
She kept making movies, starring with Bruce Willis in "The Fifth Element" and later playing the martyred French saint, Joan of Arc in "The Messenger," directed by then-husband Luc Besson. Then in 2005, apparently with some spare time on her hands, the model-actress launched a small clothing line called Jovovich-Hawk, with her model pal Carmen Hawk.
Yes, long before Sienna Miller's Twenty8Twelve, Kate Moss' Top Shop collection or Sarah Jessica Parker's Bitten line, Jovovich and her partner were designing funky, feminine frocks (for around $400) and selling them through high-end boutiques such as Fred Segal, Barney's and Harvey Nichols.
The eclectic line is now beloved by Tinseltown trendies such as Chloe Sevigny, Nicole Richie, Brittany Murphy, Joy Bryant and Ginnifer Goodwin. Even Victoria Beckham has been spotted wearing a Jovovich-Hawk Iggy mini. Vogue magazine has raved about the line's "girl-about-town cult status that most designers spend years trying to achieve."
Now Jovovich-Hawk is joining the likes of Patrick Robinson, Proenza Schouler and Libertine (in the U.S.) and Stella McCartney (in Australia) with a lower-priced capsule line (around $34.99!) for Target, due in stores for Spring '08.
Jovovich even wears some of her own designs as Alice in the sci-fi chick action flick, "Resident Evil: Extinction." The shorts she wears in the third RE are a variation on her "Alice Star" shorts in her Spring '07 collection. The third RE film opens Sept. 21, just a month before she gives birth to her first child with RE writer-fiancé, Paul W.S. Anderson.
Noticeably pregnant but hardly breaking a sweat on -- where else -- the sweltering chic patio of the Chateau Marmont, Jovovich has just finished a photo shoot for Japanese Vogue and is eager to talk about her Target adventure.
"Our Target line will have all our classic pieces: smock dresses, tunics, minis, all vintage-inspired, great prints," Jovovich said. "We took the things that sold the best for us but we're doing it on a bigger scale. To be able to do it with a big company that can afford to do it for a good price so that real girls can afford it. That's the reason we were interested."
The maternally glowing beauty admitted that narrowing down their collection was hard. "We're the queens of over-sized collections. We just can't decide. It was really interesting to see what their [Target's] take on our line was."
The two friends began their line in a haphazard fashion, designing and drawing on Jovovich's living room floor, producing limited pieces for personal use until a friend sent them to a buyer at Fred Segal. Jovovich professed some regrets at their initial naivete. "We're just now trying to find a business partner," she said. "We've done as much as we can on our own. We've created an image, a brand, a style. When you see Zara doing little smock dresses, leggings… It's hard because when you probably should have thought about having a real business partner from the beginning."
But Jovovich isn't done yet. She'll continue to be the face of Mango and is doing a line of evening gowns and handbags for the Spanish retailer under her own name this winter. She plans to shoot the TV commercial for the Target Jovovich-Hawk collection in Los Angeles this winter and have it shown during the New York Mercedes Benz Fall '08 Fashion Week in February.
Who knows? That may mean adding "commercial director" to Jovovich's annoyingly long list of accomplishments.
) I knew you would have started a thread on it already! 
