Victoria's Secret Summer 2024 : Gigi Hadid, Emily Ratajkowski, Paloma Elsesser & Tina Kunakey by Mikael Jansson

This is their only option. They can't go back to their hyper-sexualized visuals anymore because of the backlash this brand has received in the past decade. Now they're stuck trying to be 'progressive' while still trying to be sexy. The result is dishwater.
 
^ they need to gather enough energy to really travel in time and go all the way back to the days when their image oozed glamour, before they became a tacky beauty pageant: the days of their show in Cannes, that would help them and it would be tiktok-friendly enough that there would be next to no backlash. Bond girls (1999), not orange sorority bimbos (2009). Plenty of models nowadays are in the former category (Irina, Imaan, Bella, Agent Provocateur's Laura Oganessian), but somehow they can't let go and had to opt for the one model that embodies the latter category in all its boredom (Gigi).

This progressiveness is worse because, for instance, they're now back to flat tummies, which is great, but their strategy to push the models that are supposed to provide the inclusivity touch into a team that clearly doesn't want them there, gets you disingenuous imagery such as that one shot of a non-flat tummy covered behind leaves lol. It might be more respectful to just leave them out if that's what they're going to do.

This company is just so helpless. I feel like the answer is right there, we all see it, and it's so easy to turn things around because it's a great time for bikini/lingerie labels and VS still comprehends a couple of generations that rely on their products, but they keep walking around like headless chickens.. it's almost like their only language was sex ring and without it, figuring out who they are (underwear brand) or what they actually do (underwear) sounds like quantum physics to them.
 
Yes, why employ Paloma if she's going to be shoved behind leaves? Just so everyone can say she's "part of the campaign"?
 
In 80's/90's/2000's Gilles Bensimon made the best fashion female editorials for Elle magazine :wub:
you wanted to make a joke but made a big compliment :D
I know his work and muses was better. Quite dislike his current subjects for Maxim. He still working there. That magazine became a mess.
 
It all feels extremely cheap : from the photos, to the models, to the design of the actual clothes. Wow how the mighty have fallen. Sports illustrated indeed does a better job at this.
 
This isn't the Mikael Jansson that I love. But I guess they got all the girls we know, which is some symbol of accomplishment for them. Still not believing they can return to their pedestal of cultural influence from the past though.
 

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