These are such odd takes IMO…having high fashion girls on the runway was exactly what made the VS shows such a cultural phenomenon in the early 2000s. You’d have girls like Alek Wek, Karen Elson, Dewi Driegen and Nadine Strittmatter alongside Fernanda Tavares, Alessandra Ambrosio, Oluchi Onweagba…all representing different niches within the high fashion model market. It all went downhill when they started mixing in Marisa Miller and random catalogue girls with very little fashion relevance. That’s why Vittoria was a highlight to me this time around.
I’m really happy this 2024 show harkens back more to the early aughts than the 2010s, skipping the costumes and going for real lingerie (it’s the holiday collection, apparently…slightly tweaked for runway relevance). The fantasy they’re selling is beautifully luxurious lingerie…not dressing up like a giraffe in a christmas tree.
Yes. I think there are two types of people here familiar with this show: the ones that knew Victoria’s Secret was a more elevated Etam (before they even did shows), featuring exclusively high-fashion models, and presenting their product in more exclusive formats (Cannes, followed by a livestream -if not
the first livestreamed fashion show on the internet), gathering the best of the best in the industry (makeup artists, hair stylists, etc)… and those who associate this with the Miss Universe/sorority girl era of the late 00s to 2010s. Many don’t know this switch was made in the aftermath of 9/11, when they tried bringing it to open television and turns out people were extremely sensitive and organizations submitted multiple complaints for indecency and whatnot. The show went on a hiatus for a year and returned in 2003 with a 180 in image, it was basically a goofy show that as years passed, got further away from the original format and replaced it with reality tv elements, featuring backstage suspense as the show unfolded, a contest of random girls whose dream was to walk to show, tears, the ‘unique’ lives of ‘Angels’, the physical sacrifices to land the gigantic lifetime achievement of walking in underwear, bigger promotion of the ‘million-dollar bra’ segment, Pink of course. It was to diminish the outrage and keep their place in television, but in the process, it turned infantile and turned their models into beauty pageant contestants and no longer the successful and in-demand high fashion models that they used to be.
So yeah this is a happy return to their origins. It’s a bit woke, sure, but girls like Rianne, Vittoria, they actually match the DNA of this company way more than someone like Candice and I don’t mean in body shape but in terms of commercial vs non-commercial elements of their careers.