Viktor & Rolf turn retail Upside Down

[dancingellecat]

my head hurts

 

[morgan38]

amazing!

 

[Mr. Fabulous]

that made me dizzy for some reason..

t4p

 

[jennifer~]

.looc woH

 

[travolta]

its not the most novel idea...but i would love to experience the store. the detail and style probably saves it. v & r are like a guilty pleasure

 

[runner]

 

[runner]

 

[runner]

PHOTO:Andrea Mrtiradonna


from viabusstop.com

 

[droogist]

Fantastic! I'm glad they took the idea to the extreme. Thank you so much runner.

 

[serenade_ingenue]

Haha, yea, I doubt if I can really stay there for long....
feel dizzy just staring at the pix !

 

[wenthybu]

whoa fantastic....
i'm feeling dizzing just looking at the pix too...

 

[plumage19]

Whoa!!! That's so cool, I can't get over it! The idea is so invigorating and it doesn't seem hard to shop in a space like that at all. This is kind of what Prada wanted to do when they opened their flagship in NY with all the "wonderful" gadgetry, but this is less extreme, yet somehow more extraodrinary!

 

[arlekindearrabal]

dizzing, but v.v. cool

 

[faust]

So, I went a few days ago when I was in Milan. It IS fun! You can't help but smile. So, here are some first-hand pictures, courtesy of moi. I will also put them up on my blog along with pictures of other stores in Milan and Florence...

 

[Baizilla]

^ highly interesting, thanks for sharing and welcome back.. hope you had a nice trip!

 

[James1057]

WOW that is so cool, it would make me dizz and faust you are so lucky to visit it i love viktor and rolf

 

[Avantster]

Welcome back faust, you must have had a great trip. Do share!
Great pictures! You could literally turn them some of them upside down and not notice anything wrong with them.

 

[kelly t.]

...I'd probably walk into a wall or trip because I'd get confused :|

 

[stilettogirl84]

I think its really cool! and everyone who says it's "unoriginal" What other Upsidown stores have you been shopping at??

 

[the-smiths]

^ That's what I was thinking! I have NEVER walked into a store like this.