Viva Magazine

Discussion in 'Vintage Magazines' started by Urban Stylin, Aug 31, 2020.

  1. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    "Viva was an adult woman's magazine that premiered in 1973 and ceased publication in 1980. Its full title was Viva, The International Magazine For Women, and it was published by Bob Guccione and his wife, Kathy Keeton. The first issue of Viva is dated October 1973.[1] Guccione was the editor of Penthouse, an adult men's magazine, and he wanted to publish a companion title for women. Viva was essentially an erotic magazine for women, containing articles and fiction delving into women’s fantasies, and exploring their sexuality, reviews of the arts, interviews with known personalities, fashion and beauty, etc. It was published on a monthly basis."

    wiki



    We had an edition of Viva in Africa in the 80s and 90s didnt realize that it was an international magazine.


    ph
    ebay
    etsy
    amazon
    mercari


    viva6.jpg 6ed18b2a8ab94bf99105fc978f02de22.jpg 61Nja9DlVuL.jpg 61Npsa1jyoL.jpg View attachment 1155582 42640474._SX318_.jpg il_1140xN.2048529722_ph5d.jpg il_1140xN.2100810612_pqh8.jpg viva6.jpg s-l1600.jpg
     
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  2. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    same credits

    s-l300.jpg s-l1600 (1).jpg s-l1600.jpg viva6.jpg download (1).png
     
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  3. Srdjan

    Srdjan Well-Known Member

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    Interesting find. Some of the covers were really pretty, and the logo looked cool! Thanks for sharing, @Urban Stylin!
     
  4. MissMagAddict

    MissMagAddict Well-Known Member

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    Anna Wintour at 26 was the fashion editor.

    I have a few issues I bought on ebay years ago.
    Thanks for the thread Urban Stlylin.
     
  5. MissMagAddict

    MissMagAddict Well-Known Member

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    The first issue October 1973
    6A49D78F-13AA-4AC3-B699-50412E04E1DC.jpeg
    image source | etsy via Urban Stylin
     
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  6. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    Their masthead is really nice. Would fit into today's esthetic
     
  7. axiomatic

    axiomatic Well-Known Member

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    Who knows how much of this is true, but a fun read

    nypost
     
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  8. axiomatic

    axiomatic Well-Known Member

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  9. MissMagAddict

    MissMagAddict Well-Known Member

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    Interesting read. Thanks for posting the link, axiomatic.

    They do mention Wintour.
    [​IMG]
    One of Anna Wintour’s fashion spreads for Viva.

    Leslie Jay-Gould [Penthouse vice president of public relations, 1976-1990]: The magazine was just gorgeous.

    Pat Hill: They [had] a really great fashion editor to start, Maureen Harris. I don't know what happened, but all of a sudden, she disappeared and a new gal showed up: Anna Wintour.

    Robin Wolaner: Our most famous alum.

    Alma Moore: She was quite a presence. We discussed how the fashion and beauty pages would be terribly important to the magazine, and she quickly built them up from four or six to about 16. The woman did beautiful pages.

    Pat Hill: That started her career — Anna was a great fashion editor.
    [source | shondaland]
     

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