Here's an article from Yahoo News about the shelved Du Juan cover + who will cover their May 2023 issue instead:
Margaret Zhang, Vogue China’s editorial director, has been publicly called out by Huasheng Media founder Chuxuan Feng on Weibo for being disrespectful to the Chinese market.
The feud between the two appears to have been caused by model Du Juan breaking a non-compete rule introduced by Zhang.
An employee at Condé Nast China, the publisher of Vogue and GQ in mainland China, told WWD on the condition of anonymity that after succeeding Angelica Cheung in February 2021, Zhang set up the rule that Vogue China’s cover face cannot appear on any other fashion magazine covers three months before and one month after the release of Vogue China’s cover.
Du, who holds the record for having the greatest number of Vogue China covers, was set to appear on the cover of the May issue of Vogue China, meaning that, in the magazine’s eyes, she cannot be currently seen on any other magazine covers.
But she appeared on the cover of the April issue of T Magazine China, which is published under Huasheng Media, a fashion publisher backed by China’s leading media powerhouse China Media Capital. She was also featured on the cover of the spring issue of Numéro China, published by Meta Media, where Adrian Cheng is a co-chairman alongside Thomas Shao. Du’s Vogue China cover was pulled at the last minute.
Usually, fashion magazines in China release the upcoming month’s cover in the middle of the month. When Vogue China did not make any update last week, there was speculation online that something had gone wrong. Posts about how Vogue China was scrambling to swap the cover at the last minute began to appear on Weibo and Xiaohongshu.
It’s understood that
model Fan Jinghan, who appeared on the cover of Zhang’s first September issue cover in 2021, will instead front the cover of Vogue China’s May issue.
Such non-compete agreements have existed in the local industry for years, but with the number of major stars shrinking due to China’s crackdown on the entertainment sector, and the rising demand for magazine covers from brands and fans, such rules are rarely implemented. It seems that Zhang’s insistence on the policy is what caused Feng’s uproar.
Full article at
Yahoo News