Vogue France April 2022 : Akon Changkou by Anthony Seklaoui

[tigerrouge]

Flicking through this online, endless reprints have turned Vogue into the magazine equivalent of fast fashion.

You know the way that Vogue tries to convince you that 'fast fashion' is a terrible thing, and that you spending £800 on a designer hoodie is the moral choice, it shows you are a person of taste who believes clothes are investment pieces, and most importantly of all, you're not like those poor people who can only afford to spend £10 on a hoodie in Primark, even though everyone is part of the same circus.

These Vogue editorials have become their own version of fast fashion - cheaply produced for a wide range of markets, and pumped out each month without much care for the cumulative effect, for a consumer who is not expected to have high standards.

 

[Zorka]

May as well merge France and Italia into UK Vogue.

The sooner it’s accepted that Paris and Italia are now just filler supplements to UK rather than their very own creative vision as it once upon a time was with Franca/Carine/Emmanuelle, the sooner it’s understood why the content is the way it is: Forgettable and generic with little to no effort— but diversity! I’ve seen test shots/agency digitals for new models/student projects executed with more finesse and refinement. (That watch story is so juvenile I’m convinced it was a class assignment for first-year graphic design students learning PS. {Because I did it when I was in school})

None of this is worth getting mad about at this point: It’s not getting any better. Edward will never allow Paris and Italia to ever overshadow, outshine, outperform his UK. …But yay, representation! (because that’s all there is.)

Flicking through this online, endless reprints have turned Vogue into the magazine equivalent of fast fashion.

You know the way that Vogue tries to convince you that 'fast fashion' is a terrible thing, and that you spending £800 on a designer hoodie is the moral choice, it shows you are a person of taste who believes clothes are investment pieces, and most importantly of all, you're not like those poor people who can only afford to spend £10 on a hoodie in Primark, even though everyone is part of the same circus.

These Vogue editorials have become their own version of fast fashion - cheaply produced for a wide range of markets, and pumped out each month without much care for the cumulative effect, for a consumer who is not expected to have high standards.

Giphy

 

[Frederic01]

The content is shockingly and appallingly bad. It's clear that nobody working for this magazine knows what they're doing. Like what the heck did they do with Akon Changkou in that editorial? It's so boring and lacks vision. Look at what Chanel did with Akon in their beauty campaign on the other hand. Absolutely stunning and dreamy. And it was also photographed inside a studio.

And seriously, studio editorials with Spring Summer 2022 clothes? It's beyond BORING at this point. About 58 other magazines can and did do the same. What about this particular editorial makes it unique and "Vogue France"? Because I am looking at it and thinking that it could be from literally any magazine. Even the weekend newspaper supplements have the same concept!

Why can't they just go out into the streets of Paris and start shooting their editorials there? They literally live in one of the most beautiful and inspiring cities in the entire world, but they would prefer instead to photograph their editorials in a studio? Someone please explain!

 

[velvetandsilk]

Where is France? They change name, but of course we don't have edytorial show how France is beautiful country with society from different background. That is very embarrasssing. Akon is beutiful girls and deserve for something more than this pseudo fashion shoot. The magazine looks like people work them for punishmnet.

And seriously, studio editorials with Spring Summer 2022 clothes? It's beyond BORING at this point. About 58 other magazines can and did do the same. What about this particular editorial makes it unique and "Vogue France"? Because I am looking at it and thinking that it could be from literally any magazine. Even the weekend newspaper supplements have the same concept!

Why can't they just go out into the streets of Paris and start shooting their editorials there? They literally live in one of the most beautiful and inspiring cities in the entire world, but they would prefer instead to photograph their editorials in a studio? Someone please explain!

They are lazy. Sometimes you need permission to do a photo shoot in some recognizable places, but if you have the brain it is no problem to make a good story in the middle of nowhere. Moreover, it's not hard to find an unpopular spot in Paris, but someone has to start working and do some research. Then you have to create a good offer for the owner and you have a great picture. Unfortunately, the Instagram fashion folks expect everything for free with no minimal commitment. Writing e-mails, coming to an interesting store and trying to convince the owner to cooperate is too difficult. Companies bottled them, I remember reading a thread once, how people from PR complained that they sent an e-mail about the event, and the instagramers asked if there would be a make-up artist and a nice set design. Free dinner, products and payment for a post is not enough. They do not want to give anything from themselves, everything has to be ready to take a photo with 10 filters ...

 

[LastNight]

I really wish they’d let Vogue Paris and Vogue Italia become quarterly or twice-yearly fashion books instead of whatever this is. They really could’ve leaned into their reputations as the ultimate fashion magazines and retained a sense of luxury, aspiration and fantasy with that model. Then they could’ve just distributed Vogue UK more widely across Europe to cover the monthly market, maybe even translated. They’re pretty much doing it anyway with all this reprinting.

 

[Xone]

I really wish they’d let Vogue Paris and Vogue Italia become quarterly or twice-yearly fashion books instead of whatever this is. They really could’ve leaned into their reputations as the ultimate fashion magazines and retained a sense of luxury, aspiration and fantasy with that model. Then they could’ve just distributed Vogue UK more widely across Europe to cover the monthly market, maybe even translated. They’re pretty much doing it anyway with all this reprinting.

In a parallel world this could be a good idea but in the end it's just business and they need to find a reason to get money from brands every month even with this lousy content...

But yes, this magazine lacks vision, and specially soul. its just so generic...like all the other Vogues...honestly maybe will be better if they just make Vogue Europe with Vogue UK as base with inserts (with their own cover) on each country and distributed monthly and do their events and everything...maybe it will be more honest and they still can get their money....because right now it's just a big ugly mess....

 

[Xone]

I don't know what's the point but....

Vogue France appoints fashion & jewellery senior market editor

 

[ivano]

This is incredible poor, It hurts. Only two OG stories and the cover is a bad intent to make an avant garde picture.

 

[ah ah]

This is incredible poor, It hurts. Only two OG stories and the cover is a bad intent to make an avant garde picture.

... only two BAD stories and the POOR cover...

 

[ah ah]

I don't know what's the point but....

Vogue France appoints fashion & jewellery senior market editor

At least he's hot

 

[vetements]

At least he's hot

poor guy has to report to 3 different people in 3 different countries.
I seriously do not know how effective will this be to turn Vogue France around...

 

[balmain1914]

the font choice is so similar to the vogue paris under carine rotifeld....
the art direction of this mag is dead, period.